IRI GEMs, enabling expansion beyond borders

Understand growth opportunities beyond your borders

In order to market products successfully in other countries, you need to understand the international big picture of players and brands. You will also need this information to properly evaluate a potential acquisition or partnership opportunity.

With IRI GEMs, in only 3 to 5 working days, you get international FMCG market information across product, measures (sales, shares), time and geography.

IRI GEMs will help you to:

• UNDERSTAND FLAVOR TRENDS WITHIN A CATEGORY
• UNDERSTAND PLAYERS AND PRODUCTS IN NEW MARKETS
• UNDERSTAND NEW OR ADJACENT CATEGORIES IN EXISTING MARKETS

To learn more view our video