Can FMCG organisations deliver value to shoppers in a COVID recession?
With many countries now in their third lockdown during the pandemic, we’re seeing signs of recessionary-type behaviour as consumers adapt to their circumstances and change the way they shop.
Sweets, treats, beer and …. Zoom! What we ate in lockdown
As our homes became our world during lockdowns last year, we found new ways to cope and recreate social occasions online, or create new traditions with family, friends and colleagues.
Media planning implications for 2021 and beyond
The five big areas of change, issues and trends that will impact media planning in 2021.
The six rules of demand forecasting in a crisis
As FMCG manufacturers and retailers continue to adapt to new shopper behaviour in response to the COVID crisis and understand the impact on categories and channels, demand forecasting has never been more relevant or timely than it is now to help track changing consumer demand. Here are my six rules of demand forecasting within the context of the current global pandemic.
Why Now is the Time for Brands to Reset the Value Equation
The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different.
One size fits nobody – the new approach to customer loyalty
The words ‘it’s been emotional’ have never been more apt in recent times. It has certainly been a period of high emotion for both customers and retailers. This means that everything we thought we knew about loyalty – both for retailers and brands – needs to be reconsidered...