There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.
I recently spoke at Cooler Screens’ inaugural Summit along with several CPG leaders and luminaries. The consistent theme among all the speakers was speed.
It sounds simple: make the customer experience great! If only it were that easy…
It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein.
As the cost of healthcare continues to rise, many consumers are taking their health and wellness into their own hands through an array of self-care activities.
Loyalty card data (aka frequent shopper program data) is a key to success.
Despite increased investment in trade promotion by CPG manufacturers in recent years, IRI data demonstrates that companies are generally earning less for it.
The lack of online grocery adoption creates a huge opportunity for CPG manufacturers and retailers to leverage the latest e-commerce insights to identify and act on significant growth pockets.
Dairy has been seeing some particular challenges in recent years, including with the rise of dairy alternatives and plant-based proteins, as well as other challenges.
As retailers and manufacturers struggle to understand the purchase dynamics of each category, consumers are roaming the aisles to find products that satisfy their individual needs.
Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
IRI was the Presenting Sponsor for the Children’s Advocacy Center (CAC) of Benton County’s annual Cherishing Children dinner and award presentation attended by more than 900 people.
Although digital is currently influencing the vast majority of all retail sales and offers numerous opportunities for brand awareness and growth, OTC medicine manufacturers are in a unique situation.
Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.
Grow your brand across channels with the right online content.
While the U.S. OTC market has struggled to find growth in recent years, digestive health brands are seeing rapid growth, by double digits year over year in the recent past. Even marketers of more traditional OTC brands need to understand the impact of these products on their b...
When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?
It’s no secret that competition for shoppers is fierce in the rough and tumble world of retail.
Advertisers have started talking with their dollars, as some of the world’s largest CPG brands have reduced or reallocated ad spending.
Holiday sweet treats are still clearly a tradition; in 2017, more than $1.7 billion was spent on candy just for Valentine’s Day, according to the Nation...
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
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