VALASSIS DIGITAL is a leading digital marketing intelligence company providing a best-in-class data management platform, and online and offline targeting capabilities that fuel superior display advertising and media offerings.
The IRI/Valassis Digital partnership offers clients location-based targeting and evaluations of neighborhood and shopper marketing campaigns. Using proprietary technology, only neighborhoods interested in purchasing a specific product will receive those ads. This helps retailers and brands leverage point-of-sale data for developing hyperlocal targeted digital media campaigns, optimize pre- and post-campaign data for sales impact, understand the impact and return of digital shopper marketing campaigns, and minimize ad waste.
95 Prozent der Konsumgüterunternehmen der "Fortune 100" arbeiten bereits mit uns zusammen.
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