SPINS is the leading provider of data and insights for the natural, organic and specialty products industry.

IRI’s partnership with SPINS gives clients unprecedented views of natural consumers and includes integrating SPINS’ unique natural/organic food segmentation and industry expertise with IRI’s Consumer Network™ household panel. Our NaturaLink segmentation uses a variety of attitudinal, behavioral and demographic factors to deliver a full understanding of how these unique consumers think, shop and buy.