NPD is a market research company that provides measurement information for durables and several other non-CPG industries.
The partnership between IRI and NPD focuses on integrating data and insights across channels for the companies’ shared clients. This provides a unique full-market view to retailers and bridges the issue of multi-channel clients’ disparate data sources.
95 Prozent der Konsumgüterunternehmen der "Fortune 100" arbeiten bereits mit uns zusammen.
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