LIVERAMP offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for cross-channel marketing.
IRI and LiveRamp work together to provide a more complete picture of consumers’ online and offline interactions to determine whether an increase in sales was due to a specific campaign and, if the campaign worked better in certain channels, which segments should be targeted based on their purchase or visitation patterns. This information feeds IRI ProScores® which indicates consumers’ level of propensity to purchase certain products, and IRI Lift™ which links media exposure to sales in real time.
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