International Leadership: Panagiotis Boretos

Managing Director, Greece

Panagiotis Boretos is the Managing Director of IRI Greece with  more than 30 years of successful sales and client leadership experience. He began his career with IRI in 1995 - the first to be recruited for IRI Greece - and progressed through various roles, culminating in the leadership roles of Commercial Director in 2000 and Deputy Managing Director from 2002.

As a longtime member of the IRI Greece leadership team, he has implemented strategies and key initiatives such as PromotionScan (in 1998 and fully in 2004), Analytics (2000), Consumer Panel (2002), Shopper Research (2006), On Trade (2010) and many more.

He is adept at building solid and trusted relationships with manufacturers and retailers that deliver long-term success and establish IRI as top of mind within the marketing community while continuing to offer his wealth of experience in marketing and sales consulting and his in-depth knowledge of the FMCG market.