International Leadership: Andrew Mitchell

Executive Vice President, Regional Client Growth Delivery (RCGD)

As Executive Vice President, International, Andrew is responsible for leading and supporting IRI’s go-to-market commercial efforts for international clients, manufacturers and retailers, across international.
Andrew has more than 25 years of data, analytics and technology experience. During his career he has worked with many of the world’s leading FMCGs and retailers providing insights, analytics and business intelligence solutions globally. He brings a wealth of knowledge across a wide range of disciplines, including business insights, data management and integration, artificial intelligence and machine learning, CRM, digital media, loyalty and supply chain management. His approach has always focused on applying new and innovative big data approaches to help clients unlock growth opportunities.
Andrew spent 20 years at IRI, working across multiple client facing roles including business insights, analytics and technology, both in the UK and across the International business. In particular, he spearheaded the launch of the Liquid Data solutions for IRI International.
Prior to returning to IRI, Andrew was Senior Vice President for International at Epsilon Publicis where he led the transformation of the sales organisation across EMEA and APAC. He also previously served as the Global Commercial Director for LivingLens, the world’s leading video analytics platform for the market research and customer experience industry.