Marketing Analytics
Unsere Experten für Ihre Anliegen

Björn Lingens

Senior Director Solutions

Fokus und Expertise:

  • Strategische Business-Insights-Lösungen
  • In-Store execution / On Shelf Availability
  • Kooperationslösungen für Handel und Hersteller
  • Big-Data-Lösungen /  Datenharmonisierung
  • Marketing-Mix-Optimierung
  • Warenkorbanalyse

Viktor Riemer

Vice President Client Growth Delivery International

Fokus und Expertise:

  • Change Management Prozesse
  • Assortment Optimization
  • Basket Analysen, Loyalty Programme und Automated Marketing
  • Category Management
  • Brand Activation Analysen
  • Consulting Handelsunternehmen
  • Consulting Herstellerunternehmen

Dr Constantinos Kotopoulos

ACE Managing Director, Solutions and Innovation

Focus and Expertise:

  • Marketing Mix and Marketing ROI  (price, promo and media evaluation)
  • Marketing Budget Optimisation
  • Predictive Analytics (demand forecasting) 
  • Assortment and Portfolio Rationalisation
  • Store Level Merchandise (retail oriented analytics)
  • Basket / Loyalty Card / Product Affinity Analysis and Trip Missions
  • Consumer Centric Analytics (propensity modelling, clustering, segmentation, campaign management)

Roberto Bandera

Senior Vice President
Solutions and Innovation Europe

Focus and Expertise:

  • Market Data & Research Analysis
  • Retail In-store Execution
  • Retailers and Manufacturers Joint Business Planning
  • Big Data Solutions

Olly Abotorabi

Senior Regional Insight Manager

Focus and Expertise:

  • Regional market analysis
  • Snack industry insights