Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI's end-to-end solutions ensure that advertisers and their agencies have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimise results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?

Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising.

 
Target
 

Determine the right Audiences.
Easily understand which consumers should be targeted for your media campaign, by identifying the sales opportunity by region/store clusters.

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Measure
 

Measure Performance.
Get granular insights into how your campaigns performed, potentially enabling savings or avoiding unneccessary spend.
 

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Plan & Optimise

Optimise Return on Investment.
Use predictive analytics to optimise your media investment and maximise product, account and manufacturer profit.
 

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Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 500 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients And Partners Are Saying

 
 


 
 


 
 

Hoe kunnen we u helpen groei en winstgevendheid te vergroten?

FEITEN OVER ONS

95% van de CPG-, detailhandel- en gezondheids- en schoonheidsbedrijven in de Fortune 100 werken met ons samen

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