Pressemitteilungen

Disruption der Einzelhandelslandschaft: Acht wichtige Trends im E-Commerce für mehr Wachstum

25 Februar, 2019

Düsseldorf, Februar 2019 – Der Online-Handel mit Konsumgütern boomt. Obwohl der Großteil der Lebensmitteleinkäufe immer noch im stationären Handel getätigt wird, konnten laut dem Marketing-Beratungsunternehmen IRI die Online-Verkäufe von Lebensmitteln in Italien (+ 42%) und S...

Read More

Bessere Nährwertangaben für gesündere Kauf-Entscheidungen

19 Februar, 2019

Einheitliches System noch in weiter Ferne - Hersteller unterschätzen oft die Wichtigkeit für den Verbraucher

Read More

IRI Appoints Baljit Dail as President of IRI Global

13 Februar, 2019

CHICAGO — Feb. 13, 2019 — IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced the appointment of Baljit “Bal” Dail as president of IRI Global, effective April 1, 2019. In this role, Dail will lead and support I...

Read More

Nachhaltigkeit ja, aber nur zu einem fairen Preis

28 Dezember, 2018

European Shopper Survey von IRI attestiert den Verbrauchern 2018 einen bewussteren Konsum - 61 Prozent der jüngeren Käufer suchen online nach Produkt-Informationen, am liebsten auf dem Smartphone

Read More

New Mountain Capital and Vestar Capital Partners Close Investment in IRI

03 Dezember, 2018

New Mountain Capital (“New Mountain”) and Vestar Capital Partners (“Vestar”) announced today that they have closed the transaction through which Vestar will lead a new investment in Information Resources, Inc. (“IRI”). Under the terms of the agreement...

Read More

Vestar Capital Partners wird neuer Investor bei IRI

15 November, 2018

Transaktion unterstützt nächste Phase des IRI-Wachstums und fördert weitere Innovationen und Kapazitätserweiterungen

Read More

Rise of Plasticphobia in Europe highlighted by three-quarters of grocery shoppers wanting to buy products with environmentally friendly packaging

14 November, 2018

IRI’s European Shopper Survey reveals Italian shoppers care most about this issue while German shoppers are less likely to worry about packaging on the groceries they buy

Read More

Premium prices pose a barrier to the rise of ‘conscious consumerism’ among European shoppers

22 Oktober, 2018

IRI’s European Shopper Survey reveals consumers in Italy, Greece and Spain relate more closely to retailers who claim to care about the environment

Read More

Millennials maintain their ‘amore’ for big brands

22 Oktober, 2018

IRI’s European Shopper Survey reveals younger generations of consumers prefer global brands to local when shopping for groceries Two-thirds of younger millennials use the internet for new grocery product research

Read More

IRI Reveal European Food Manufacturers at Risk of Losing Control on Nutritional Labelling

19 September, 2018

Food manufacturers need to get serious on nutritional labelling or risk losing control of the issue entirely according to analysis by IRI, the big data and technology expert for consumer industries.

Read More

Die Handelsmarke – vom Imitator zum Disruptor

02 August, 2018

Handelsmarken steigerten Umsatz in Europa und haben nun einen Marktanteil von 39,4% - Deutschland mit 40,1% leicht überdurchschnittlich

Read More

European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis

18 Juli, 2018

Price inflation and higher production costs drive Olive Oil market up to €3bn

Read More

Google Selects IRI to Join New Measurement Partners Program

18 Juli, 2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent

Read More

IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

23 Mai, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

Read More

‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories

04 April, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

Read More

1 in 5 meals eaten out of home as European consumers favour service over home cooking

07 März, 2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017

Read More

Vor dem Einkauf Preisvergleich im Internet – am liebsten auf dem Smartphone

22 November, 2017

Das Einkaufsverhalten im Lebensmitteleinzelhandel, in Parfümerien und in Drogerien: Große IRI-Shopper-Umfrage zu Trends, Kanälen und dem Einfluss der Digitalisierung

Read More

IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores

08 November, 2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.

Read More

Vereinbaren Sie einen Beratungstermin.

 

95 Prozent der Konsumgüterunternehmen der "Fortune 100" arbeiten bereits mit uns zusammen.

Sicherheitscode:
 Security code