Consumers are more connected than ever before and increasingly expect their shopping experiences to be both seamless and personalized.
The fourth installment of the 2018 Top Trends in Fresh webinar series, “The Connected Consumer and Personalization,” focuses on trends that are changing how consumers use digital and social for their shopping needs, as well as how personalization has evolved for fresh foods. Tapping into integrated data sets that provide a more holistic view of the shopper, brands and retailers, IRI examines how consumers put their own stamp on products and experiences.
From social conversations to innovative solutions available in the store, along with leveraging good-for-you claims and direct farm-to-consumer opportunities, shoppers want offerings that help support a healthier lifestyle and their unique needs.
During this webinar, attendees will learn:
- How demographics and digital expectations impact shopper planning, buying and consuming.
- What new trends and ideas being used in the CPG and retail industries attract consumers during their shopping and consumption journeys.
- Ways for brands and retailers to identify new perimeter sales growth opportunities by personalizing experiences for shoppers.
Rick Stein, Vice President of Fresh Foods, Food Marketing Institute
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
Jennifer Pelino, Senior Vice President of Omni Channel Media, IRI