Snacking behavior has clearly evolved, catapulting the blurring of categories, not just eating occasions. From frequency and time of day to flavors and personalization, many snacking influencers are impacted by age, income and life stage. Understanding how all the pieces fit together is critical, since it’s really the only way to truly serve and satisfy target consumers.
In this webinar, “State of the Snack Food Industry,” IRI’s snacking expert, Sally Lyons Wyatt, explores how the majority of consumers are looking for exciting new options to satisfy their quest for hunger, nutrition and treating. The snacking industry must leverage consumer attitudes and behaviors to uncover additional pockets of growth across all channels throughout different times of the year.
During this webinar, participants will:
- Better understand the evolution of the snack universe.
- Learn new ideas about how to bridge the brick and mortar and online worlds seamlessly.
- Get strategies to win a larger share of stomach across the day.
Speaker: Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI
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