The 2020 Shopper and What It Means for CPG Marketers
5/27/2015 1:06:49 PM
The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. market trends driving the changes we’re seeing in CPG and aligning your organizations to take advantage of these changes.
Boomers: Key Shoppers in the Refrigerated and Frozen Aisles
5/22/2015 10:04:47 AM
Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. consumers, you don’t want to forget about a still-important shopper group, especially in certain categories – Boomers.
Eight Ways to Put Your New Product on the Path to Growth
5/9/2015 12:34:37 AM
Product innovation is the lifeblood of most CPG manufacturers. Even though consumers typically rely on a limited number of “go to” food and household staples, they’re open to new products that will make their lives easier, simpler and more rewarding. In fact, according to IRI’s 2015 New Product survey, one in five shoppers enthusiastically embrace new products.
IRI Summit Day Two: New Acquisitions, Partnerships, Products and Services
4/22/2015 3:06:19 PM
Yesterday was the first full day of IRI’s 2015 Summit and to our delight this year’s attendance is the highest in IRI’s history, with more than 1,500 participants including consumer packaged goods (CPG) retailers, manufacturers and marketers.
Five Ways Retailers Can Activate Their Customers and Categories
4/7/2015 3:25:57 PM
Let’s face it – competition in the retail space continues to get more fierce. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a few steps ahead of their competitors while serving up an unmatched customer experience.
How to Excite High-Value Health and Beauty Shoppers
2/2/2015 3:29:01 PM
The vast majority of shoppers make lists before they go shopping to maximize their time and make sure they get what they truly need. Even more compelling is that a quarter of shoppers actually make the extra effort to include specific brands on their lists. Improving shopper targeting is critical for health and beauty manufacturers hoping to make it onto these lists and maximize their marketing spend. But with shoppers already inundated with marketing stimuli, from traditional advertising to mobile and in-store, how can retailers and manufacturers best reach their desired consumers?
The Consumer Quest for Affordable CPG Products
1/26/2015 3:32:25 PM
IRI just released its latest Times & Trends report on Private Label & National Brands and the results are enlightening for CPG manufacturers and retailers alike. Even with the recovering economy, four in ten people remain financially challenged and are still seeking value, including affordability, when they shop for products. However, what people consider affordable can vary considerably by channel, category, brand and even need state. Deciphering the changing definitions of affordable in different situations can be confusing for private labels and national brands trying to compete in this increasingly fragmented and diverse marketplace.
Measure the Sales Impact of Super Bowl Linked Social Media Campaigns
1/22/2015 3:39:14 PM
With the Super Bowl just over a week away, many of us are thinking about the television ads, which are expensive, fascinating, and usually remembered by audiences for years. Ad Age tracks Super Bowl ads well before the game and also notes that some companies have already released pre-game ads to create the buzz. And, some CPG marketers are choosing to broadcast consumer generated ads.
The Aerosol Opportunity
1/6/2015 3:40:47 PM
Every good marketer knows that packaging is one of the key ingredients of a successful product. It’s at the point of consideration, when a consumer is staring at two similar products in the store and trying to make a decision between them, that packaging can help make or break the sale.
Optimizing Your Product Assortment: Design for Growth
12/16/2014 3:42:51 PM
Trends in the marketplace – busier-than-ever shoppers, localized competition, and the impact of digital – are making the retail environment more complex. Deciding which products to have in-store and online continues to be a universal challenge for both manufacturers and retailers. Manufacturers know that product availability is the key to product selection, while retailers are trying to hone their offerings to maximize baskets and sales. Both are motivated to understand what shoppers want and to make it available in the right locations.