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Where, oh where are the pockets of growth in CPG?
9/4/2015 9:01:26 AM
In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.
What CPG Shoppers are Focused on Right Now
8/26/2015 10:32:30 AM
While CPG shoppers still love to get a good deal, it’s not all about the price.
How Millennials and Boomers Snack
8/19/2015 8:49:00 AM
Use data to capture new growth in snacks, especially with these two important consumer segments.
Consumers to Pack Less Spending in Back-to-School Bags This Year
8/12/2015 3:42:06 PM
Back-to-school shoppers are doing more planning and expect to spend less this year.
Is it time to reassess your product assortment decisions?
7/28/2015 12:54:40 PM
Is it time to reassess your product assortment decisions?
Sipping Success with Natural, Organic and Specialty Beverages
7/15/2015 8:47:49 AM
Natural, organic and specialty beverages are exploding in the marketplace, outpacing conventional beverages in every channel. According to SPINS, certain types of beverages have seen massive growth in dollar volume over the past year
Maximize Your Growth With Value-Added Meat
7/1/2015 10:40:31 AM
Value-Added Meat (that is, fresh meat items in the service meat case or overwrapped meat case that have at least one step of further preparation) has been growing steadily in recent years. These meat products grew a hearty eight percent in 2014 and are now a $4 billion category in the $48 billion total Fresh Meat market. And, Value-Added Meat is outpacing all other Fresh Meat growth (+5.6 percent in 2014) as well as Perishables and Food & Beverage. In fact, in 2014 Value-Added Meat represented an impressive 11% of total Fresh Meat growth.
How to Win in Online Grocery
6/24/2015 9:07:42 AM
When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.
New Product Launches: Why the Second Year is More Important
6/10/2015 8:21:05 AM
Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many brands don’t actually hit their stride until the second year.
Millennials More Financially Optimistic, But Still Seeking Deals
6/3/2015 8:34:14 AM
According to IRI’s latest MarketPulse survey, which provides a quarterly snapshot of shoppers’ behaviors and attitudes, consumers are feeling more optimistic about their personal financial situations and future. In the most recent quarter, millennials, in particular, are feeling more financially confident and optimistic.