Maximize Your Growth With Value-Added Meat
7/1/2015 10:40:31 AM
Value-Added Meat (that is, fresh meat items in the service meat case or overwrapped meat case that have at least one step of further preparation) has been growing steadily in recent years. These meat products grew a hearty eight percent in 2014 and are now a $4 billion category in the $48 billion total Fresh Meat market. And, Value-Added Meat is outpacing all other Fresh Meat growth (+5.6 percent in 2014) as well as Perishables and Food & Beverage. In fact, in 2014 Value-Added Meat represented an impressive 11% of total Fresh Meat growth.
How to Win in Online Grocery
6/24/2015 9:07:42 AM
When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.
New Product Launches: Why the Second Year is More Important
6/10/2015 8:21:05 AM
Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many brands don’t actually hit their stride until the second year.
Millennials More Financially Optimistic, But Still Seeking Deals
6/3/2015 8:34:14 AM
According to IRI’s latest MarketPulse survey, which provides a quarterly snapshot of shoppers’ behaviors and attitudes, consumers are feeling more optimistic about their personal financial situations and future. In the most recent quarter, millennials, in particular, are feeling more financially confident and optimistic.
The 2020 Shopper and What It Means for CPG Marketers
5/27/2015 1:06:49 PM
The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. market trends driving the changes we’re seeing in CPG and aligning your organizations to take advantage of these changes.
Boomers: Key Shoppers in the Refrigerated and Frozen Aisles
5/22/2015 10:04:47 AM
Everyone in CPG is talking about millennials/Generation Y and even Generation Z, and how to prepare for these digitally-savvy and diverse up-and-coming shoppers as their spending power increases. While it’s vital to have a solid strategy for reaching these younger U.S. consumers, you don’t want to forget about a still-important shopper group, especially in certain categories – Boomers.
Eight Ways to Put Your New Product on the Path to Growth
5/9/2015 12:34:37 AM
Product innovation is the lifeblood of most CPG manufacturers. Even though consumers typically rely on a limited number of “go to” food and household staples, they’re open to new products that will make their lives easier, simpler and more rewarding. In fact, according to IRI’s 2015 New Product survey, one in five shoppers enthusiastically embrace new products.
IRI Summit Day Two: New Acquisitions, Partnerships, Products and Services
4/22/2015 3:06:19 PM
Yesterday was the first full day of IRI’s 2015 Summit and to our delight this year’s attendance is the highest in IRI’s history, with more than 1,500 participants including consumer packaged goods (CPG) retailers, manufacturers and marketers.
Five Ways Retailers Can Activate Their Customers and Categories
4/7/2015 3:25:57 PM
Let’s face it – competition in the retail space continues to get more fierce. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a few steps ahead of their competitors while serving up an unmatched customer experience.
How to Excite High-Value Health and Beauty Shoppers
2/2/2015 3:29:01 PM
The vast majority of shoppers make lists before they go shopping to maximize their time and make sure they get what they truly need. Even more compelling is that a quarter of shoppers actually make the extra effort to include specific brands on their lists. Improving shopper targeting is critical for health and beauty manufacturers hoping to make it onto these lists and maximize their marketing spend. But with shoppers already inundated with marketing stimuli, from traditional advertising to mobile and in-store, how can retailers and manufacturers best reach their desired consumers?