News
1/19/2018
IRI CEO Andrew Appel Talks 1:1 Personalized Marketing with Insights Success Magazine; Named One of 30 Most Innovative CEOS to Watch

1/15/2018
IRI CEO Andrew Appel speaks with Retail Leader on CPG’s most pressing issues, food retailing innovation and his formula for leading in uncertain times.

1/9/2018
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

12/8/2017
In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers.

11/8/2017
Personalization can unlock new levels of growth and shopper loyalty when executed well. When executed poorly, it can impede growth and drive shoppers away, possibly forever.

11/8/2017
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

11/6/2017
Consumer packaged goods companies that successfully drive efficiencies can increase margins by 2 to 5 percent, according to a new IRI report.

11/6/2017
Innovation and nostalgic consumers are the two main driving forces behind the continued growth seen in the novelty/seasonal candy segment over the past few years.


11/2/2017
President and CEO Andrew Appel shares how Information Resources Inc. can help companies grow their businesses and connect with customers.


8/24/2017
The average household spends $3,400 on packaged goods, but the average grocery banner only captures as much as 20% of that, according to a recent IRI report.


8/9/2017
The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees.




6/22/2017
Americans want to be healthier, and they want healthier-for-you products in the self-care aisles to get them there.

6/15/2017
IRI, a Chicago-based market research firm that released a study Monday of e-commerce behaviors, says that only 8 percent of U.S. shoppers have used supermarkets’ delivery-buster “click & collect” model, where shoppers place orders online a pick up their groceries a retail location.

5/25/2017
Benefits positioning is a key growth driver for food and beverage manufacturers.
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