What the World Series Champions and CPG Marketers Have in Common
11/7/2016 1:03:41 PM
With the explosion of data, MLB professionals regularly use analytical models to analyze and understand the performance of a particular baseball player, just like CPG marketers do for households and shoppers.
Grocery Prices Plummeting…Your Next Move?
11/1/2016 12:49:34 PM
If you are a CPG manufacturer, what’s your next move during this tumultuous time?
What Your Ads Need for Better Performance
10/26/2016 8:41:36 AM
Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.
Connecting with Consumers in the Perimeter Aisle and Beyond
10/19/2016 8:40:47 AM
During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.
Winning by an Eyelash: The Impact of Digital on the Path to Beauty Purchase
9/1/2016 9:15:11 AM
Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.
"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods
8/26/2016 8:48:00 AM
Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns.
Integrated Mobile and Location Data Offers a Big Payoff for Marketers
8/12/2016 8:50:17 AM
Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.
Consumer Marketing Mix for Growth in a Mature CPG Category
7/20/2016 9:44:26 AM
Find out what you need to do for more efficient marketing investments and better marketing outcomes.
Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies
7/14/2016 9:13:13 AM
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase?
Collaborative Planning for CPG Shopper Activation
6/29/2016 10:34:47 AM
Closer collaboration between retailers and manufacturers increases the success of both.