Consumer Marketing Mix for Growth in a Mature CPG Category
7/20/2016 9:44:26 AM
Find out what you need to do for more efficient marketing investments and better marketing outcomes.
Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies
7/14/2016 9:13:13 AM
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase?
Collaborative Planning for CPG Shopper Activation
6/29/2016 10:34:47 AM
Closer collaboration between retailers and manufacturers increases the success of both.
Winning the Consumer Personalization Revolution
6/28/2016 4:03:43 PM
Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.
Why TV Advertising Still Matters
6/15/2016 9:05:30 AM
Over the past few years, many marketers have declared the end of television advertising.
The Rise of Food Transparency
6/8/2016 11:33:49 AM
Food transparency is a growing trend: consumers want to know where food comes from.
The Case for Measuring GMO and Other CPG Social Media Conversations
6/1/2016 10:23:17 AM
Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers.
How to Lead Growth in CPG
5/25/2016 1:31:20 PM
Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics
Winning with Hispanic Shoppers
5/18/2016 9:29:45 AM
Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.
A Closer Look at Discount Supermarkets
5/5/2016 8:51:37 AM
Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switching to discount retailers.