The Cleanest Path to Growth for Home Care Brands
11/23/2015 11:50:25 AM
The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year.
A Quick and Easy Route to Global Market Data and Insights
11/18/2015 12:13:32 PM
Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.
Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands
11/4/2015 10:15:13 AM
Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) advertisers, historically media has been purchased by demographics such as gender, age and family composition.
What Dairy Manufacturers Need to Know to Grow
10/29/2015 9:31:54 AM
Finding new growth continues to be challenging. This is especially true if you’re looking to grow in more traditional areas of the store, such as dairy.
Improve Your Programmatic Ad Buying Strategies
9/23/2015 8:47:50 AM
Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.
Where, Oh Where are the Pockets of Growth in CPG?
9/4/2015 9:01:26 AM
In a time where CPG manufacturers and retailers are struggling to find sustainable growth, there are still a number of options. Growth can certainly come from focusing on the store perimeter, which is currently experiencing growth three times the total store.
What CPG Shoppers are Focused on Right Now
8/26/2015 10:32:30 AM
While CPG shoppers still love to get a good deal, it’s not all about the price.
How Millennials and Boomers Snack
8/19/2015 8:49:00 AM
Use data to capture new growth in snacks, especially with these two important consumer segments.
Consumers to Pack Less Spending in Back-to-School Bags This Year
8/12/2015 3:42:06 PM
Back-to-school shoppers are doing more planning and expect to spend less this year.
Is It Time to Reassess Your Product Assortment Decisions?
7/28/2015 12:54:40 PM
Is it time to reassess your product assortment decisions?