The Television of Tomorrow and the CPG Marketer
1/20/2016 9:04:13 AM
With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.
Succeeding in Online Grocery
1/13/2016 8:58:27 AM
Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day.
Finding Growth in the Beverage Industry
1/6/2016 3:03:51 PM
The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.
The Key Ingredient to Better Social Listening
12/9/2015 9:41:04 AM
Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that threatens to replace face-to-face human interactions.
What Every CPG E-Commerce Strategy Needs
12/2/2015 10:52:41 AM
With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.
The Cleanest Path to Growth for Home Care Brands
11/23/2015 11:50:25 AM
The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year.
A Quick and Easy Route to Global Market Data and Insights
11/18/2015 12:13:32 PM
Getting access to customized retail census data collected from grocery, drug and other CPG retailers across the globe in an easy-to-use report format is a great way to help companies tackle a wide range of business growth decisions.
Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands
11/4/2015 10:15:13 AM
Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) advertisers, historically media has been purchased by demographics such as gender, age and family composition.
What Dairy Manufacturers Need to Know to Grow
10/29/2015 9:31:54 AM
Finding new growth continues to be challenging. This is especially true if you’re looking to grow in more traditional areas of the store, such as dairy.
Improve Your Programmatic Ad Buying Strategies
9/23/2015 8:47:50 AM
Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.