Winning by an Eyelash: The Impact of Digital on the Path to Beauty Purchase
9/1/2016 9:15:11 AM
Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.
"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods
8/26/2016 8:48:00 AM
Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns.
Integrated Mobile and Location Data Offers a Big Payoff for Marketers
8/12/2016 8:50:17 AM
Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data.
Consumer Marketing Mix for Growth in a Mature CPG Category
7/20/2016 9:44:26 AM
Find out what you need to do for more efficient marketing investments and better marketing outcomes.
Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies
7/14/2016 9:13:13 AM
What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase?
Collaborative Planning for CPG Shopper Activation
6/29/2016 10:34:47 AM
Closer collaboration between retailers and manufacturers increases the success of both.
Winning the Consumer Personalization Revolution
6/28/2016 4:03:43 PM
Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.
Why TV Advertising Still Matters
6/15/2016 9:05:30 AM
Over the past few years, many marketers have declared the end of television advertising.
The Rise of Food Transparency
6/8/2016 11:33:49 AM
Food transparency is a growing trend: consumers want to know where food comes from.
The Case for Measuring GMO and Other CPG Social Media Conversations
6/1/2016 10:23:17 AM
Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers.