How to Lead Growth in CPG
5/25/2016 1:31:20 PM
Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics
Winning with Hispanic Shoppers
5/18/2016 9:29:45 AM
Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.
A Closer Look at Discount Supermarkets
5/5/2016 8:51:37 AM
Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switching to discount retailers.
Identify Consumers and Stores for an Effective Click & Collect Strategy
4/20/2016 12:31:16 PM
Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips.
From Screen to Store: How to Make Online Advertising Drive More In-Store Sales
4/13/2016 9:12:47 AM
Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.
The Rise of Millennials – and What Marketers Should Do
3/9/2016 9:49:26 AM
When was the last time you had the opportunity to look through the lens of a kaleidoscope?
The Television of Tomorrow and the CPG Marketer
1/20/2016 9:04:13 AM
With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.
Succeeding in Online Grocery
1/13/2016 8:58:27 AM
Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day.
Finding Growth in the Beverage Industry
1/6/2016 3:03:51 PM
The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.
The Key Ingredient to Better Social Listening
12/9/2015 9:41:04 AM
Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that threatens to replace face-to-face human interactions.