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The National Sweet Tooth: How Consumer and Shopper Sweetener Trends are Shaping Up

Holiday sweet treats are still clearly a tradition; in 2017, more than $1.7 billion was spent on candy just for Valentine’s Day, according to the Nation...

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The Future of Successful CPG Innovation is Behavior-Based

Read about key ways to make your innovation more effective.

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Fulfilling CPG Shoppers’ Desires for Localization

The importance of eating local food and supporting local businesses is growing, especially among younger consumers.

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Customizing Products and Experiences to the New CPG Consumer

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

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Connecting Consumers, Retailers and Brands Across the Path to Purchase

While digital and e-commerce have forever altered the consumer path to purchase – and it continues to evolve – CPG brands and retailers have new opportunities to uncover growth.

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How the Holistic Health Trend Will Influence the Fresh Food Category

Holistic health is the new consumer-based definition of health and wellness, and it requires companies to take a 360-degree view of all consumer activities that revolve around health. 

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Marketers: Avoid These Four Pitfalls in Personalization

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

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New Study: What the Power of People Can Do for Product Sales

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

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Seven Steps to a Winning Personalization Strategy

With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.

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Four Macro Trends Snack Food Manufacturers and Retailers Can’t Ignore

While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.

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Get the Complete Picture Through Cross-Channel Measurement

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

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Leveraging Better-for-You Meat Transparency Claims

Transparency is a growing trend in the meat industry. People want to know what goes into the food they eat, where it’s from, and how it’s made. As this holistic health trend grows among consumers, antibiotic free (ABF) and organic meat claims are impacting total ov...

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The Rise of Subscription Meal Kits: New Opportunities for CPG Manufacturers and Retailers

With major CPG manufacturers like Nestle and Unilever now investing in meal kit startups, and Blue Apron’s IPO bringing the company to a valuation of nearly $2 billion, meal kit subscriptions are becoming a more visible option.

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Bring Successful CPG Innovation Within Reach

According to IRI’s latest New Product Pacesetter report, 90 percent of top new brands earn less than $40 million in their first year.

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Get More From Your TV Ads With Personalized Targeting

I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-dema...

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Prevention, Personalization and Pizzazz Characterize New Product Pacesetters

Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ ...

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Unlocking Value and Growth Through Superior Acquisition Strategy and Demand Due Diligence

De-risk acquisition decisions by understanding the potential target from a granular and strategic perspective.

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Prioritizing CPG E-Commerce Strategies to Win Big

E-commerce is more than just a channel – it is leading the way for growth in CPG.

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Harnessing the Power of Self-Care to Drive Sustainable Growth

Self-care consumer behaviors are growing and transcending multiple categories and industries.

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IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising

IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...

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