About Us

Transforming Big Data into action that powers your growth

"Now, here, you see, it takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" – Through the Looking Glass, Lewis Carroll

As a manufacturer or retailer, knowing your customers and how to satisfy their needs is your top priority. But the consumer landscape is more competitive than ever. People are changing how, where and when they shop. They go online, even while at the shelf, to explore competitive products and compare prices. Most regularly visit at least three retailers for their CPG shopping. And, with the growth of e-commerce, the distinction between CPG channels is blurring. The shopper path is purchase is now several webs and loops rather than a straight line to the sale.

How can you stay relentlessly relevant and, more importantly, find new ways to grow? You have to run at least twice as fast.

As one of the original innovators in Big Data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses.

We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform.  

Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring your media strategies to likely purchasers of your brand, or guiding you through new product or market planning, we ensure that your business can better leverage data to help you grow.
We deliver growth to CPG manufacturer, retail, OTC health care and media clients through our five key areas of expertise:

Market Performance and Strategy

How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.

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Consumer and Shopper Intelligence

The future of CPG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper Intelligence solutions focus on deep shopper insights, segment planning, opportunity sizing, and activation strategies that empower companies to “win” the sale and the shopper.

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In-Market Execution & Analytics

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular manufacturer or retailer, we help you analyze and determine the best path.

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Can you be more efficient and effective with your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.

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Big Data. Cloud Computing. Integrated Data. Mobile. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. Our Liquid DataTM platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to join us.

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While market intelligence, data and analytics is our business, innovation is our DNA. We have continually leveraged first-to-market technology to disrupt the status quo to propel our clients’ businesses into the future and meet their evolving needs. Here are some of the highlights:

  • Information Resources, Inc.® is founded, and an indelible mark on the industry begins.

  • The introduction of BehaviorScan establishes IRI as a new force in marketing data.

  • IRI creates InfoScan, the first national scaner-based tracking system.

  • Transatlantic expansion begins with the UK introduction of InfoScan.

  • IRI's cutting-edge household panel process brings product scanning to where people live.

  • The influence of IRI and InfoScan spreads across Europe.

  • Our web-based integrated business intelligence resources CPGNetwork® is introduced, enabling critical reporting and functionality.

  • Xlerate, quickly followed up by PowerPlus®, provides even more enhanced visualization support.

  • BPM® introduced the first generation of our celebrated enterprise-class business decision support software.

  • The introduction of Liquid Data truly customizes data and democratizes insights.

  • The birth of Liquid Modeling ™ empowers clients through entire category dynamics and more accurate marketing ROIs.

  • A new business strategy, Growth Delivered, signals an all new commitment to client performance.

  • Three companies form a transformational partnership, linking media exposure to consumer purchase with access to over 50M HH of FSP data.

  • IRI enters China with the acquisition of market research firm Datasea.

  • A groundbreaking partnership begins with MasterCard Advisors, offering a full view of purchasing habits for consumer segments.

  • Mu-Sigma joins forces with IRI to create Q-IRI™, a breakthrough prescriptive analytics engine.

  • IRI announces Shopper Marketing Cloud™, the largest set of integrated data in the world, built inside Liquid Data and powered by Q-IRI

  • Access to hundreds of millions of daily social media conversations in dozens of languages is available through IRI’s partnership with Oracle Social Cloud.

Today, we continue to innovate, regularly creating new solutions for our clients’ biggest business challenges while expanding our footprint and our partnerships. As the marketplace and our clients’ businesses evolve, so do we. Our goal remains the same: To keep on delivering growth to the world’s top manufacturers and retailers.
Growth Delivered.
It’s what we do.

How can we help you supercharge growth and profitability?

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