Hear success stories directly from some of the world’s biggest brands during the Best Practice Sessions. The sessions, which highlight innovative solutions to challenging business issues, are designed to inform AND inspire. You’ll walk away with the insights you need to unlock your own genius and power growth in your business.
The Best Practice Sessions are organized under separate tracks so that you can quickly find the sessions most relevant to your business. Attendees, download the mobile app now!
Analytics and In-Market Execution
Providing guidance on forecasting, merchandising, pricing, assortment and marketing mix, these sessions highlight how leading CPG companies have uncovered new growth using predictive analytics for successful in-store execution.
Consumer & Shopper Intelligence
These sessions will provide new insights into what consumers do so that you can activate quickly. Hear how to win with consumers across demographics and categories while better understanding the entire shopper journey.
Market Performance and Strategy
From best practices in new product innovation to e-commerce and other special channel and segment tracking, these sessions will highlight new findings and data that can lead your company to new insights and growth.
As advertisers and their agencies struggle to connect campaign performance to actual sales results, this track shares ideas from leading CPG companies as well as agency and media experts, including on using integrated mobile and location data to accelerate marketing, and how to optimize omnichannel campaigns for better results.
Completely retailer-focused, these sessions include topics such as click and carry, opportunities with trips and baskets, how to find growth in the perimeter aisle, lessons from European discount retailers and more effective shopper activation.
These sessions will demonstrate the some of the most effective ways technology can be used to maximize the ROI of big data for insights, analytics, targeting, activation and, ultimately, growth.