|
WHO:
|
Staci Covkin – Senior Vice President, Consumer and Shopper Insights, Information Resources, Inc.
|
| |
|
|
WHAT:
|
Retailers are taking a renewed, holistic focus on the shopper to drive successful in-store marketing initiatives. These initiatives demand integrative, cohesive programs that can link consumer behavioral and attitudinal data with visual technology to simulate actual shopper behavior. As part of the ARF Shopper Insights Forum, industry expert Staci Covkin will present “IRI Virtual Shopping: A New View Into Your Target Shoppers.”
|
| |
|
|
WHY:
|
By creating a comprehensive view of their shopper, retailers have the capability to rise above the economic downturn and initiate successful marketing campaigns that speak to their target shoppers. To do this, retailers must build shopper insights programs that are fast-paced, integrative, and efficient. Staci Covkin’s presentation will provide a deeper understanding of how these insights can help retailers win with their shoppers, as well as outline the tools necessary for constructive in-store marketing initiatives.
Covkin’s presentation will address such critical topics as:
- How to optimize packaging, pricing, assortment, category adjacencies, merchandising, display location, store layout, and shelf set.
- How manufacturers can uncover key shopper insights to develop stronger, more collaborative programs at retail.
- How shopper insights programs can help retailers build long-lasting in-store marketing initiatives.
|
| |
|
|
WHEN:
|
April 1, 2009, 2:15 p.m. (EDT)
|
| |
|
|
WHERE:
|
ARF Re:think 2009 Conference
New York Marriott Marquis Hotel
1535 Broadway
New York, NY 10039
http://www.thearf.org/assets/rethink-09
|
| |
|
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
# # #
IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091