BehaviorScan CPG TV Ad Testing

BehaviorScan for CPG TV Ad Testing is an industry recognized, patented in-market testing service that quantifies the ROI of a new TV advertising program (e.g., a new campaign or significantly different media plan) by targeting different ad plans to selected groups of households within a market, and then analyzing the advertising impact on household panelists purchasing behavior. A BehaviorScan ad testing package includes exclusive testing rights in the specified category, consultation on test market selection and test design, selection of matched test and control groups of households, execution of test and control advertising plans via cable TV cut-ins, and analysis of results.

See

Cutting edge quantitative and qualitative insights to accurately evaluate advertising

Act

Refine advertising based on actual consumer responses and insights

Win

Ensure your advertising campaigns are a success

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PRODUCT AT A GLANCE

Summary
BehaviorScan for CPG TV Ad Testing is an industry recognized, patented in-market testing service that quantifies the ROI of a new TV advertising program (e.g., a new campaign or significantly different media plan) by targeting different ad plans to selected groups of households within a market.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Determines if your new product and its launch strategy are on target, and yields valuable consumer insights to maximize new product success
Only U.S. service that delivers different TV advertisements to selected homes within the same market, and reads the impact of the advertising on consumers’ actual purchasing behavior and attitudes
Measures the impact of advertising on actual consumer behavior at the household level, empowering you to analyze advertising’s impact on brand switching and different demographic groups

You should consider this product if you are in:

Brand Management
Market Research

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