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WHAT THEY ARE SAYING
EJ Gallo Winery logo
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery


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Price Drivers
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.  Price Drivers applies Bayesian modeling, IRI consulting, and interactive end-user tools to merge the expertise, the art of analysis, and the science all into one deliverable.  Price Drivers marries the IRI warehouse of store-level sales data and the superior Mix Drivers methodology to deliver flexible, accurate results.  Price Drivers helps organizations develop profitable pricing by understanding the tradeoffs across various pricing strategies for individual brands or brand portfolios.  Finally, IRI consultants put this information in context, and make actionable business recommendations.

See
The implications of pricing actions at a brand or portfolio level

Act
Strategically allocate and designate pricing action across the portfolio and over time

Win
Use pricing strategy to grow your share and margin, and beat the competition

TAKE THE NEXT STEP
Contact Us About Price Drivers
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PRODUCT AT A GLANCE
DataSheets
Summary
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Quantify the effect of pricing (base and promotion) in sales.
  • Full presentation of results, executive summaries, dashboards, and interactive tools.
  • Evaluation of base price elasticity, promoted price elasticity, competitive cross-elasticity, price point distribution, and price thresholds.
  • Best practice and context setting.
You should consider this product if you are in:
  • Brand Management
  • Market Research
  • Sales Management
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