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WHAT THEY ARE SAYING
Stop & Shop
"By integrating our previously untapped customer and loyalty insights, we are taking a completely new approach to the way we create assortments. The insights derived from the IRI Assortment Planner will provide Stop & Shop with the ability to manage our entire effort, from planning to implementation to the customer. This is the best way to truly differentiate Stop & Shop, and we believe IRI offers the best solution to help us reach our objectives. In the end, using these insights will create a better shopping experience that better serves our customers."
Don Sussman
Executive Vice President of Merchandising and Supply Chain
The Stop & Shop Supermarket Company


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Price Drivers
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.  Price Drivers applies Bayesian modeling, IRI consulting, and interactive end-user tools to merge the expertise, the art of analysis, and the science all into one deliverable.  Price Drivers marries the IRI warehouse of store-level sales data and the superior Mix Drivers methodology to deliver flexible, accurate results.  Price Drivers helps organizations develop profitable pricing by understanding the tradeoffs across various pricing strategies for individual brands or brand portfolios.  Finally, IRI consultants put this information in context, and make actionable business recommendations.

See
The implications of pricing actions at a brand or portfolio level

Act
Strategically allocate and designate pricing action across the portfolio and over time

Win
Use pricing strategy to grow your share and margin, and beat the competition

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PRODUCT AT A GLANCE
DataSheets
Summary
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Quantify the effect of pricing (base and promotion) in sales.
  • Full presentation of results, executive summaries, dashboards, and interactive tools.
  • Evaluation of base price elasticity, promoted price elasticity, competitive cross-elasticity, price point distribution, and price thresholds.
  • Best practice and context setting.
You should consider this product if you are in:
  • Brand Management
  • Market Research
  • Sales Management
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