All Products Detail

  • Insight
  • Innovation
  • Impact
 
Products & Solutions
WHAT THEY ARE SAYING
Pabst logo
"IRI’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value IRI’s commitment, service quality and experience in the beverage alcohol industry. Our continued partnership with IRI will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company


All Products Detail

Price Drivers
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.  Price Drivers applies Bayesian modeling, IRI consulting, and interactive end-user tools to merge the expertise, the art of analysis, and the science all into one deliverable.  Price Drivers marries the IRI warehouse of store-level sales data and the superior Mix Drivers methodology to deliver flexible, accurate results.  Price Drivers helps organizations develop profitable pricing by understanding the tradeoffs across various pricing strategies for individual brands or brand portfolios.  Finally, IRI consultants put this information in context, and make actionable business recommendations.

See
The implications of pricing actions at a brand or portfolio level

Act
Strategically allocate and designate pricing action across the portfolio and over time

Win
Use pricing strategy to grow your share and margin, and beat the competition

TAKE THE NEXT STEP
Contact Us About Price Drivers
Have a question or need more information about this product? Fill out the form below and a IRI representative will contact you as soon as possible.
I am a:
How canwe Help:
First Name*
Last Name*
Job Title
Company Name
Email*
Phone Number*
Tell us more
* Required Field
PRODUCT AT A GLANCE
DataSheets
Summary
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Quantify the effect of pricing (base and promotion) in sales.
  • Full presentation of results, executive summaries, dashboards, and interactive tools.
  • Evaluation of base price elasticity, promoted price elasticity, competitive cross-elasticity, price point distribution, and price thresholds.
  • Best practice and context setting.
You should consider this product if you are in:
  • Brand Management
  • Market Research
  • Sales Management
Explore Another Product