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WHAT THEY ARE SAYING
Mike's Lemonade logo
"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
Founder
Mike's Hard Lemonade


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Price Drivers
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.  Price Drivers applies Bayesian modeling, IRI consulting, and interactive end-user tools to merge the expertise, the art of analysis, and the science all into one deliverable.  Price Drivers marries the IRI warehouse of store-level sales data and the superior Mix Drivers methodology to deliver flexible, accurate results.  Price Drivers helps organizations develop profitable pricing by understanding the tradeoffs across various pricing strategies for individual brands or brand portfolios.  Finally, IRI consultants put this information in context, and make actionable business recommendations.

See
The implications of pricing actions at a brand or portfolio level

Act
Strategically allocate and designate pricing action across the portfolio and over time

Win
Use pricing strategy to grow your share and margin, and beat the competition

TAKE THE NEXT STEP
Contact Us About Price Drivers
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PRODUCT AT A GLANCE
DataSheets
Summary
IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Quantify the effect of pricing (base and promotion) in sales.
  • Full presentation of results, executive summaries, dashboards, and interactive tools.
  • Evaluation of base price elasticity, promoted price elasticity, competitive cross-elasticity, price point distribution, and price thresholds.
  • Best practice and context setting.
You should consider this product if you are in:
  • Brand Management
  • Market Research
  • Sales Management
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