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Insights
 

IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry.  You can also register to receive email alerts when insights are added. Learn more.

 
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Times & Trends

Times and Trends

Times & Trends |  June 12, 2014
Aging America
Carving Out Growth in Mature Markets

To provide guidance to CPG marketers looking to maximize growth within the mature market, IRI commissioned an extensive dissection of the shopping and consumption habits of older consumers and how they shift throughout the golden years. 

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Times & Trends |  December 18, 2013
Private Label & National Brands

To provide insights into strategies that will guide national and private brand manufacturers along the path to continued growth, IRI conducted extensive analysis of the interaction between private label and national brand packaged goods solutions.

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Times & Trends |  September 13, 2013
How America Eats: Capturing Growth with Food on the Run
To gain insights on the way opportunist eaters shop for, purchase and consume packaged goods and opportunities to maximize growth potential, IRI commissioned a comprehensive survey of more than 3,000 consumers. The findings of this survey reveal opportunities CPG marketers can tap to achieve differential growth. Read More
Times & Trends |  June 04, 2013
Convenience Stores: Keep the Core; Appeal to More
This report provides insights into current and emerging challenges and opportunities within the convenience store marketplace and imparts guidance on how to compete in this evolving environment with strategies that will deliver ongoing growth for convenience store banners, categories and brands. Read More
Times & Trends |  April 17, 2013
2012 IRI New Product Pacesetters
This report provides insights into the most powerful CPG product launches of 2011 and 2012, and reveals some of the key secrets that led to their successes. View the Downloadable New Product Pacesetters Infographic. Read More
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