IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry. You can also register to receive email alerts when insights are added. Learn more.
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To provide guidance to CPG marketers looking to maximize growth within the mature market, IRI commissioned an extensive dissection of the shopping and consumption habits of older consumers and how they shift throughout the golden years.
To provide insights into strategies that will guide national and private brand manufacturers along the path to continued growth, IRI conducted extensive analysis of the interaction between private label and national brand packaged goods solutions.