Powered by IRI's Liquid Data technology platform, Symphony Advantage solutions empower individuals throughout the enterprise in CPG and retail to make fact-based business decisions in minutes or hours based on timely, prescriptive, and predictive insights.
Develop actionable insights by better understanding the needs, attitudes and actual behaviors of your target consumers and shoppers at home, in the store, and online.
Understand opportunities for growth and new product innovation through IRI's portfolio of strategic new product development and innovation advisory services.
Maximize marketing performance to achieve high-impact business outcomes through a unique combination of predictive analytical techniques, proprietary rapid-modeling platforms, leading-edge automated business intelligence solutions, and unparalleled analytics consulting talent.
Leverage the highest-quality and the most comprehensive market tracking information and insights available to understand shopper activity, make micro- and macro-level decisions, collaborate on new initiatives and create innovative new products, packaging, pricing, promotion and merchandising strategies.
Leverage highly-granular segmentations and actionable insights at the household and store level to communicate directly to customers and shoppers at home, online, or in the store to increase customer loyalty and drive sales.
Put shoppers at the center of manufacturer-retailer collaboration and decision making processes through the use of timely and relevant market insights and structured workflows that address a variety of business issues across merchandising, marketing, and operations.
Embed deep industry domain knowledge and fact-based decision-making capabilities through state of the art customized training curriculum focused on technology mastery, business insights development and advanced analytical application.