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InfoScan Tracking Service

InfoScan Food / Drug / Mass (excluding Wal-Mart) (FDMx) Tracking Service is a business reporting service that tracks point-of-sale (pos) scanner sales and promotional activity for grocery, drug, and mass merchandiser stores in the U.S. Manufacturers, retailers, sales & marketing agencies, and financial institutions use InfoScan FDMx for brand, category, promotional, and industry trend analyses.

Business Issue Addressed:

Sales & Channel Management

Key Features and Benefits:
  • Access to census data on most major U.S. based grocery, drug, and mass merchandiser retailers
  • Hundreds of promotional measures available for complete promotional evaluation of your business
  • Accurate data, independent of distribution levels, seasonality, promotion levels and length of purchase cycles
  • Customize to your needs - select the brands, items, geographies, measures and time periods that most closely match your business requirements

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