ShopperSights provides marketers with the most powerful and innovative shopper segmentation and targeting solution for unprecedented optimization of promotion, media, and retail-specific marketing and sales programs. It offers the ability to target down to the individual household and store, quantify opportunities based on actual demand and gain efficiencies through improved target clarity.
Shopper Marketing Innovation
Understanding Shopper Marketing Activation
Executive, Consumer and Shopper Marketing
Make Way for Artisan Bread
Ensuring Targeted Promotions
IRI Helps Poultry Producer Hatch Plan
Milking a Product for All It's Worth
Category Manager Wins with Sports Promotion!
Targeting Marketing Campaigns Based
on Shoppers’ Digital Behaviors
A Deeper Dive on Digital Segmentation and Activation - Q&A with Carl Edstrom and Paul Lainis
Posted on Thursday, March 22nd, 2012
Category Analysis Reports