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Solutions and Services

ShopperSights

ShopperSights provides marketers with the most powerful and innovative shopper segmentation and targeting solution for unprecedented optimization of promotion, media, and retail-specific marketing and sales programs. It offers the ability to target down to the individual household and store, quantify opportunities based on actual demand and gain efficiencies through improved target clarity.

Business Issue Addressed:

Shopper Marketing Innovation

Key Features and Benefits:
  • More efficient targeting through household level customized predictive attribute modeling versus simple geo-demographic targeting
  • Quantifiable fact-based opportunities derived from actual demand in contrast to fulfillment potential
  • Greater spend efficiencies through improved target clarity and more actionable insights
  • Cross-functional collaboration across teams through a common data platform 
  • Single-source, direct to shopper marketing capabilities

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