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"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
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Mike's Hard Lemonade


Press Releases

4/11/2013

2012 IRI New Product Pacesetters

Throughout the past several years, the United States weathered a wide variety of storms, both literally and figuratively.  The Great Recession was followed by a long and very unsteady recovery.  All the while, employment and underemployment continue to be a considerable challenge, and gas prices are once again inflated, leaving consumers tentative about today’s economy.  Mother Nature has unleashed her own flurry of storms.  Drought conditions, hurricanes and super storms around the world in recent years have dealt a sizable blow to crops, driving up cost of inputs and, ultimately, consumer prices.

It is not surprising, then, that consumers continue on a relentless pursuit for value.  They simply have no money to waste on products that do not provide value.  It’s critical for CPG marketers to understand, though, that value does not necessarily mean CHEAP.  In the end, value means different things to different consumers, and it means different things across different categories.  

Explored throughout this report, CPG marketers are successfully embracing “the new,” whether it’s ingredients, technologies and ideas, to deliver enhanced value to consumers and drive growth across their own brands.  Success is not confined to the “big players” in the industry.  Smaller companies can, and do, play a big role in driving industry change by bringing to market unique products that really identify and deliver against critical consumer needs and wants.
 
This report provides insights into the most powerful CPG product launches of 2011 and 2012, and reveals some of the key secrets that led to their successes.  These products are best-in-class examples of how to beat the daunting new product odds.

Downloadable New Product Pacesetters Infographic.

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