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"We are continuing our relationship with IRI because they deliver the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth. Their vertical beverage alcohol expertise and software solutions are unmatched in the industry."
Howard Romm
Republic Beverage

Press Releases


The ARF's Audience Measurement 8.0

June 10 - 11, 2013

Description:  Audience Measurement 8.0 is the largest event of its kind providing the latest cutting-edge thinking across a spectrum of communities. You will encounter the best minds from agencies, marketers, suppliers, media companies, and academics. Hear first-time ever shared research and gain insights on social media, mobile, cross platform, research quality, and much more.

SymphonyIRI Speakers:  Joy Joseph, Principal and Practice Leader, Marketing Productivity, SymphonyIRI Group

Session Timing:  Monday , June 10, 2:45 – 3:15 p.m.

Session Description:  Measuring the ROI of Cross-Platform Advertising Strategies

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