Description: Audience Measurement 8.0 is the largest event of its kind providing the latest cutting-edge thinking across a spectrum of communities. You will encounter the best minds from agencies, marketers, suppliers, media companies, and academics. Hear first-time ever shared research and gain insights on social media, mobile, cross platform, research quality, and much more.
SymphonyIRI Speakers: Joy Joseph, Principal and Practice Leader, Marketing Productivity, SymphonyIRI Group
Session Timing: Monday , June 10, 2:45 – 3:15 p.m.
Session Description: Measuring the ROI of Cross-Platform Advertising Strategies