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The ARF's Audience Measurement 8.0

June 10 - 11, 2013

Description:  Audience Measurement 8.0 is the largest event of its kind providing the latest cutting-edge thinking across a spectrum of communities. You will encounter the best minds from agencies, marketers, suppliers, media companies, and academics. Hear first-time ever shared research and gain insights on social media, mobile, cross platform, research quality, and much more.

SymphonyIRI Speakers:  Joy Joseph, Principal and Practice Leader, Marketing Productivity, SymphonyIRI Group

Session Timing:  Monday , June 10, 2:45 – 3:15 p.m.

Session Description:  Measuring the ROI of Cross-Platform Advertising Strategies

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