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"IRI’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value IRI’s commitment, service quality and experience in the beverage alcohol industry.  Our continued partnership with IRI will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company

Press Releases


The ARF's Audience Measurement 8.0

June 10 - 11, 2013

Description:  Audience Measurement 8.0 is the largest event of its kind providing the latest cutting-edge thinking across a spectrum of communities. You will encounter the best minds from agencies, marketers, suppliers, media companies, and academics. Hear first-time ever shared research and gain insights on social media, mobile, cross platform, research quality, and much more.

SymphonyIRI Speakers:  Joy Joseph, Principal and Practice Leader, Marketing Productivity, SymphonyIRI Group

Session Timing:  Monday , June 10, 2:45 – 3:15 p.m.

Session Description:  Measuring the ROI of Cross-Platform Advertising Strategies

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