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"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from IRI will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."
Charlie Martin
President, Consumer Products Group
ACH Food Companies, Inc.


Press Releases

4/9/2013

The ARF's Audience Measurement 8.0

June 10 - 11, 2013

Description:  Audience Measurement 8.0 is the largest event of its kind providing the latest cutting-edge thinking across a spectrum of communities. You will encounter the best minds from agencies, marketers, suppliers, media companies, and academics. Hear first-time ever shared research and gain insights on social media, mobile, cross platform, research quality, and much more.

SymphonyIRI Speakers:  Joy Joseph, Principal and Practice Leader, Marketing Productivity, SymphonyIRI Group

Session Timing:  Monday , June 10, 2:45 – 3:15 p.m.

Session Description:  Measuring the ROI of Cross-Platform Advertising Strategies

Learn More:
 

http://www.thearf.org/am-8.php


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