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What IRI Customers Are Saying
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"IRI understands the needs of our dairy foods business and provides clear solutions that will make a huge impact. IRI’s significant expertise and superior customer service coupled with their sophisticated solutions will help us compete in the highly-competitive dairy category.
Barry Wolfish
Vice President, Cheese Businesses
Land O’Lakes

Press Releases

(2005 to current)

Focus on Improving Measurement of Hispanic-Focused Marketing Campaigns to Better Serve the Burgeoning Hispanic Community
A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics.
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New Alliance Offers First Integration of On-Premise POS and Off-Premise POS Data for a More Complete View of the Shopper
IRI, the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today a new, exclusive alliance with GuestMetrics, well known for capturing point-of-sale (POS) data virtually anywhere people consume a product on premise, particularly in the bar, restaurant, food service and hospitality sectors.
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In a 45-minute keynote address at the National Frozen & Refrigerated Foods Association (NFRA) Executive Conference, IRI’s Sandy Krueger and Larry Levin will present, “Driving Growth through Greater Innovation and Activation.” They will discuss the strengths and opportunities that dairy and frozen aisles represent in the overall shopping experience, as well as key characteristics of shoppers who are disproportionately investing in both categories.
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In a 30-minute learning session at ARF Re:think, IRI’s Srishti Gupta and Jon Beauchamp will present, “How to Identify, Target and Activate High-Value Shoppers in the Increasingly Dynamic, Cross-Channel CPG & Retail World.” The lively discussion will explore how to leverage granular shopper, TV, video on demand, mobile and online data with hyper-targeted, cross-channel, marketing-activation tactics to best attract, retain and expand relationships with the highest-value shoppers against a highly fragmented digital landscape.

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Successful Category Architecture Can Increase Net Income by as Much as 70 Percent through Optimization of Assortments, Pricing, Promotion Planning and New Product Introductions
CPG manufacturers and retailers eager to elevate revenue and market share must focus on optimizing their category architecture, which is the discipline of enhancing all key shopper touch points within a store to address the specific and changing needs of shoppers. A successful, holistic approach to optimization of these touch points can result in net income increases of as much as 70 percent, analysis from Information Resources, Inc. (IRI) reveals.
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New IRI Point of View Takes a Closer Look at Impact of SNAP Cuts on Grocery Spending and CPG Departments and Categories
The recent cuts in the government’s Supplemental Nutrition Assistance Program (SNAP) is forcing more than 22 million Americans to make some hard choices about their grocery spending. To discover how these cuts are impacting grocery aisles, IRI just released its latest Point of View, “SNAP Reductions: Another Wave of Financial Pressure for Many.”
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IRI New Product Pacesetters™ Deliver Healthy Benefits, Mobility, Variety and Excitement

Information Resources, Inc. (IRI), announced today the most successful consumer packaged goods (CPG) brands in its 2013 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.

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New Point of View Provides OTC Marketers with Actionable Tips for Successful Rx-to-OTC Switches

Prescription (Rx)-to-over-the-counter (OTC) products are now many consumers’ first line of defense in treating everyday conditions, such as allergies and heartburn. Therefore, it is increasingly important for OTC marketers to implement sound marketing tactics to ensure a successful switch from RX to OTC, according to the new IRI Point of View: “Best Practices for Rx-to-OTC Product Launches.”  

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Study by The Boston Consulting Group and Information Resources, Inc., Finds That Top-Performing Companies, Especially Large Ones, Are Refocusing on Their Base Business and Driving Volume Gains to Propel Sales Growth

While large companies continue to cede market share to small companies in the U.S. consumer-packaged-goods (CPG) industry, the pace of that share loss has slowed over the past year, thanks in large part to big players’ renewed focus on driving volume growth instead of raising prices, according to new research by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).

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KK Davey and Dan Wald will reveal the top-performing large, midsize and small CPG manufacturers of 2013 during their Growth Session, “Who Are the 2013 Growth Leaders in Consumer Packaged Goods?” at the 2014 IRI Summit.

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