Press Releases - IRI

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"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries

Press Releases

In this general session, “Maximizing the Growth Opportunity of Value-Added Meats,” IRI’s Steve Ramsey and Chris DuBois will discuss the drivers behind the fast-growing, value-added meat segment as well as key strategies and insight capabilities necessary to accelerate retailer sales and profits. 

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Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, and Kline & Company, a global market research and management consulting firm, have established an exclusive alliance to serve the worldwide, over-the-counter (OTC) drug and overall consumer healthcare industries.
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 In this general session, “The Digital Future: A Game Plan for Trading Partners in the Consumer Products Industry,” IRI’s KK Davey, Google’s Jennifer Wesley and BCG’s Bob Black will discuss the impact on consumer behavior of e-commerce, which is profoundly changing how people plan and shop.

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During their Convenience Retailing University Course presentation, “Better-for-You Reality Check,” Lyons Wyatt and Razowsky will explore the factors that drive growth for retailers in the better-for-you market and the role played by convenience in consumer purchase habits when choosing between better-for-you versus indulgent products.
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Overall Shopper Sentiment Surged in 2014, but Was Largely Flat in Q4 2014 Compared with Q3 2014
The latest  IRI MarketPulse™ survey released today found that even though shopper sentiment remained nearly flat during Q4 2014, it still maintained an overall upward trend for the year.
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The explosion of online advertising has driven a wave of expanded interest in accurate, effective measurement. As critical as measuring sales and market share uplift is, the ultimate metric is return on investment. During their panel discussion, “Measuring ROI: How, When and Why?” this highly experienced group will discuss the merits of different types of ROI measurement, including marketing mix modeling, attribution and single source.
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Offers Broad Experience in Operations, Technology and Strategy Development
Information Resources, Inc. (IRI) announced today that Michael Rosenthal has joined the company as executive vice president of Global Operations. Rosenthal is a member of the executive leadership team and reports to Andrew Appel, president and chief executive officer, IRI.
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National Brands Showing Momentum in Drug Stores; Private Label Standing Out in Mass/Super Channel
 The latest IRI Times & Trends report, “Private Label and National Brands: Dialing In on Core Shoppers,” takes a look at how CPG marketers can drive growth by making the shopper journey more simple, convenient and affordable.
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During their panel, Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience,” Gupta, Clarke, Hetzel, Huang, Ivins, Lawson and White will examine the ways in which our ability to generate and understand data about how the television audience is expanding and evolving.
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IRI Will Integrate Datalogix Retail Shopper Transaction Data in Its Industry-Leading Consumer Shopper and Insights Platform
Information Resources, Inc. (IRI) and Datalogix, Inc., the company connecting online ads to in-store sales, announced today that IRI’s new “Platinum” line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models.
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