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"At Dr. Oetker, we believe that quality is the best recipe. It is our belief that recent developments within IRI have served to improve both the quality of data and the quality of providing this data. As a relatively new business to the U.K., Dr. Oetker was looking for a data solution that provided accurate, impactful and relevant insights but, more importantly, would deliver a proactive approach to the relationship. "
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Dr. Oetker


Press Releases

In their panel, “Innovation in Retail and Consumer Shopping Habits,” IRI’s KK Davey will moderate a discussion by senior thought leaders from PepsiCo, Walmart and McKinsey
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In his Cleaning Products Conference presentation, “Making Cents of the Cleaning Products Shopper,” IRI’s Steve Johnson will discuss strategies for home care and household cleaning manufacturers to identify, target and activate their value-oriented shoppers.
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In their session, “Assessing the Consumer Marketplace for Dietary Supplements: Who, What, and Where,” Sanders, Molyneaux and Neiner will share their research-backed insights into the nutritional sales market.
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In their Ad Age Data Conference presentation, “Who Says Watching TV Is Bad for You?” IRI’s Srishti Gupta and Rentrak’s Chris Wilson will discuss how marketers can tie TV viewing consumption to actual sales purchase data and highlight the benefits of this new capability.
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In his presentation, “The Shopper Journey Study: Understanding Today’s New Path to Purchase,” Tomei will share how digital, social and mobile media platforms are changing consumer and shopper behavior.
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Shoppers Visiting Fewer Stores and Choosing Those They Perceive as Offering Best Value
Since there is no longer an “average shopper” in today’s world, IRI is taking a closer look at current shopping trends and providing a road map on how marketers can protect and grow share in the $737 CPG marketplace in the new “The New Shopper Journey.”
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Consumers Feeling Better about Personal Finances and Making Calculated Splurges

Consumer confidence hit yet another high in Q3 2014 after zigzagging in previous quarters this year. This uptick is good news for marketers, since shoppers are rolling into the holiday season on a high note and are willing to spend a bit more, according to the latest IRI MarketPulse™ survey.


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Attendees to Gain Insights Into Latest Analytics Innovations Designed to Achieve Sustained, Long-term Growth
 Returning for the second year as a result of widespread acclaim, the Center for Pricing and Revenue Management at Columbia Business School and Information Resources, Inc. (IRI) will host a two-day educational program titled “Pricing Analytics: The Art and Science of Profitable Growth.” The program will take place Oct. 28-29, 2014, on the Columbia University campus. 
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Market-Leading Insights for Succeeding with Hispanic Consumers Highlighted in New IRI Point of View and Webinar
By 2015, the U.S. Hispanic market's purchasing power will total $1.3 trillion. To help CPG marketers connect with this diverse, rapidly expanding customer group, IRI has released a new Point of ViewWinning with the Hispanic Consumer Today."
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New report prepared for GMA by BCG, Google, and IRI Highlights Benefits for Early Movers as Industry Approaches a Digital Tipping Point
Consumer packaged goods (CPG) companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1 percent penetration will likely expand to 5 percent and could accelerate to as much as 10 percent in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association (GMA) by The Boston Consulting Group (BCG), Google, and Information Resources, Inc. (IRI). The report highlights how CPG companies can best position themselves for growth and unlock digital and e-commerce opportunities.
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