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EJ Gallo Winery logo
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery

Press Releases

Market-Leading Insights for Succeeding with Hispanic Consumers Highlighted in New IRI Point of View and Webinar
By 2015, the U.S. Hispanic market's purchasing power will total $1.3 trillion. To help CPG marketers connect with this diverse, rapidly expanding customer group, IRI has released a new Point of ViewWinning with the Hispanic Consumer Today."
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New report prepared for GMA by BCG, Google, and IRI Highlights Benefits for Early Movers as Industry Approaches a Digital Tipping Point
Consumer packaged goods (CPG) companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1 percent penetration will likely expand to 5 percent and could accelerate to as much as 10 percent in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association (GMA) by The Boston Consulting Group (BCG), Google, and Information Resources, Inc. (IRI). The report highlights how CPG companies can best position themselves for growth and unlock digital and e-commerce opportunities.
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Innovation also continues to be a critical driver of beer sales growth. IRI’s beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment is performing this year and will highlight key trends in his presentation, ”Hitting New Highs in the High-End,” during the Brewers Association Power Hour interactive teleconference.
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Bennett Brings More Than 20 Years of Legal, M&A and Global Management Experience to IRI’s Growing Worldwide Operations
Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today that Susan E. Bennett has joined the company as executive vice president and general counsel.
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In this Insight Session, “Putting the Polish on your Value-Oriented Shopper,” IRI’s Larry Levin partners with Coty’s Jessica Kalinger to demonstrate clear strategies to win the hearts and minds of America’s important budget-conscious consumers and their preferences for products and channels that support their passion for beauty and value.
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In this Executive Leadership Track session, “eCommerce in CPG: A Summary of Findings From the 2014 GMA, BCG, IRI and Google Initiative,” IRI’s Jamil Satchu, Google’s Paul Gormley and BCG’s Patrick Hadlock will discuss digital disruption in the CPG industry.
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In his presentation, “The New Shopper Journey: Creating a New Shopper-Centric Roadmap for Growth in a Changing World,” Tomei will discuss the changing consumer and shopper landscape and whether or not digital, social and mobile media have changed the path to purchase in the consumer packaged goods (CPG) industry today, and he also will review what the future may look like.
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In his seminar “Profiling the Pacesetters,” IRI’s Larry Levin will discuss IRI’s "2013 New Product Pacesetters," highlighting the shared attributes that catapulted these products to first-year success.
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New IRI Point of View Takes a Closer Look at How Various Consumers Define Premium, so that CPG Marketers Can Appeal to Distinct Target Groups
It is certainly not uncommon these days to purchase at least some natural and organic products and even occasionally shop in a specialty gourmet retailer. In fact, 15 percent of consumers say they will be increasing usage of these and other premium–tier products in the next 12 months, according to the latest IRI Point of View: “Premium Products Primed to Perform.”
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Consumers Feeling Better about Personal Finances and Making Calculated Splurges
Consumer confidence was relatively flat in Q2 2014 after dramatically increasing in Q1 2014, according to IRI’s latest MarketPulse™ survey. Sentiment remains consistent for millennials, while it dipped slightly among baby boomers and Generation Xers.
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