Press Releases - IRI

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"IRI understands the needs of our dairy foods business and provides clear solutions that will make a huge impact. IRI’s significant expertise and superior customer service coupled with their sophisticated solutions will help us compete in the highly-competitive dairy category.
Barry Wolfish
Vice President, Cheese Businesses
Land O’Lakes

Press Releases

Offers Broad Experience in Operations, Technology and Strategy Development
Information Resources, Inc. (IRI) announced today that Michael Rosenthal has joined the company as executive vice president of Global Operations. Rosenthal is a member of the executive leadership team and reports to Andrew Appel, president and chief executive officer, IRI.
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National Brands Showing Momentum in Drug Stores; Private Label Standing Out in Mass/Super Channel
 The latest IRI Times & Trends report, “Private Label and National Brands: Dialing In on Core Shoppers,” takes a look at how CPG marketers can drive growth by making the shopper journey more simple, convenient and affordable.
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During their panel, Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience,” Gupta, Clarke, Hetzel, Huang, Ivins, Lawson and White will examine the ways in which our ability to generate and understand data about how the television audience is expanding and evolving.
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IRI Will Integrate Datalogix Retail Shopper Transaction Data in Its Industry-Leading Consumer Shopper and Insights Platform
Information Resources, Inc. (IRI) and Datalogix, Inc., the company connecting online ads to in-store sales, announced today that IRI’s new “Platinum” line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models.
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With $1.3 Trillion Purchasing Power and Representing One-Sixth of the U.S. Population, Engaging Hispanic Consumers Is Critical to CPG Success
To arm CPG marketers and retailers with critical information essential for engaging and activating this shopper segment, Information Resources, Inc. (IRI) announced today the availability of a new HispanicLink 2014 segmentation that links shopper attitudes directly to their purchase behaviors.
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In their panel, “Innovation in Retail and Consumer Shopping Habits,” IRI’s KK Davey will moderate a discussion by senior thought leaders from PepsiCo, Walmart and McKinsey
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In his Cleaning Products Conference presentation, “Making Cents of the Cleaning Products Shopper,” IRI’s Steve Johnson will discuss strategies for home care and household cleaning manufacturers to identify, target and activate their value-oriented shoppers.
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In their session, “Assessing the Consumer Marketplace for Dietary Supplements: Who, What, and Where,” Sanders, Molyneaux and Neiner will share their research-backed insights into the nutritional sales market.
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In their Ad Age Data Conference presentation, “Who Says Watching TV Is Bad for You?” IRI’s Srishti Gupta and Rentrak’s Chris Wilson will discuss how marketers can tie TV viewing consumption to actual sales purchase data and highlight the benefits of this new capability.
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In his presentation, “The Shopper Journey Study: Understanding Today’s New Path to Purchase,” Tomei will share how digital, social and mobile media platforms are changing consumer and shopper behavior.
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