Press Releases - IRI

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EJ Gallo Winery logo
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery

Press Releases

During their panel, Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience,” Gupta, Clarke, Hetzel, Huang, Ivins, Lawson and White will examine the ways in which our ability to generate and understand data about how the television audience is expanding and evolving.
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IRI Will Integrate Datalogix Retail Shopper Transaction Data in Its Industry-Leading Consumer Shopper and Insights Platform
Information Resources, Inc. (IRI) and Datalogix, Inc., the company connecting online ads to in-store sales, announced today that IRI’s new “Platinum” line of solutions will use retail shopper transaction data from Datalogix to power its advanced insights and analytical models.
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With $1.3 Trillion Purchasing Power and Representing One-Sixth of the U.S. Population, Engaging Hispanic Consumers Is Critical to CPG Success
To arm CPG marketers and retailers with critical information essential for engaging and activating this shopper segment, Information Resources, Inc. (IRI) announced today the availability of a new HispanicLink 2014 segmentation that links shopper attitudes directly to their purchase behaviors.
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In their panel, “Innovation in Retail and Consumer Shopping Habits,” IRI’s KK Davey will moderate a discussion by senior thought leaders from PepsiCo, Walmart and McKinsey
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In his Cleaning Products Conference presentation, “Making Cents of the Cleaning Products Shopper,” IRI’s Steve Johnson will discuss strategies for home care and household cleaning manufacturers to identify, target and activate their value-oriented shoppers.
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In their session, “Assessing the Consumer Marketplace for Dietary Supplements: Who, What, and Where,” Sanders, Molyneaux and Neiner will share their research-backed insights into the nutritional sales market.
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In their Ad Age Data Conference presentation, “Who Says Watching TV Is Bad for You?” IRI’s Srishti Gupta and Rentrak’s Chris Wilson will discuss how marketers can tie TV viewing consumption to actual sales purchase data and highlight the benefits of this new capability.
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In his presentation, “The Shopper Journey Study: Understanding Today’s New Path to Purchase,” Tomei will share how digital, social and mobile media platforms are changing consumer and shopper behavior.
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Shoppers Visiting Fewer Stores and Choosing Those They Perceive as Offering Best Value
Since there is no longer an “average shopper” in today’s world, IRI is taking a closer look at current shopping trends and providing a road map on how marketers can protect and grow share in the $737 CPG marketplace in the new “The New Shopper Journey.”
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Consumers Feeling Better about Personal Finances and Making Calculated Splurges

Consumer confidence hit yet another high in Q3 2014 after zigzagging in previous quarters this year. This uptick is good news for marketers, since shoppers are rolling into the holiday season on a high note and are willing to spend a bit more, according to the latest IRI MarketPulse™ survey.

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