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5/24/2008

Echo Boom Young Adults: The Next Growth Wave

Following in their Baby Boomer parents’ footsteps, the estimated 75 million-strong Echo Boom generation (now age 10-27) will fuel the next growth wave for the CPG industry.

Much has been written about the phenomenal discretionary spending power and purchase influence of the Echo tweens, teens and young adults still living at home with their parents. However, few studies focus on the young adult Echos who are out on their own – many with children of their own – and have become the primary CPG decision maker.

This report provides a window into the shopping and purchase behavior of Echo Boom adults (age 21-27) who are already heads of household to help manufacturers and retailers prepare for and capitalize on the tremendous growth opportunities and shifts in shopping patterns that will occur as Echos come of age.