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March 9, 2011
Victoria Gustafson, of SymphonyIRI, says packaging played a major role in the growth of mass cosmetics categories last year.
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Store Brands
Setting out to deliver a “truly representative view” of Hispanic shoppers, Chicago-based SymphonyIRI and Synovate, the global market research arm of Aegis Group plc, created HispanicLink, a report delving into Hispanics’ shopping habits, cooking, eating and drinking behaviors, health and wellness practices, and media preferences.
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Candy & Snack Today
New products, on-pack health claims and point-of-sale (POS) signage can be appealing to Hispanics, who account for more than 15 percent of the U.S. population, according to a report from SymphonyIRI and researcher Synovate.
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Wall St. Journal
When baby boomers call ADT Security Services Inc. with questions about medical-alert alarms, they get operators specially trained to be sensitive to their needs. Top of the list: Don't remind them that they've aged.
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St. Louis Post Dispatch
Once derided as impersonal last-minute gifts, gift cards have begun to lose their stigma as consumers have become more focused on function and value in the post-recession era.
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Time
Teetering on the brink of bankruptcy in the late 1990s, craft beer maker Sam Calagione would occasionally dodge the impatient creditors who called him on a daily basis by telling them that his computer had just caught on fire and he had to hang up the phone immediately.
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Wall St. Journal
Dollar General and its rivals are looking to hold onto shoppers they gained during the recession.
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Brand Week
Today, to say that 1:1 marketing is a critical component of every CPG and retailer’s marketing strategy is to state the obvious. But while many execute these programs, they do so with varying degrees of rigor and success.
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Forbes
From Huggies' Jeans Diapers to KFC's Double Down, marketers rolled out a slew of new products this year. Here are the 10 biggest hits.
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Wall St. Journal
Big U.S. food manufacturers are approaching 2011 warily as the weak economy has forced some companies to lower their earnings expectations or issue tepid outlooks.
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Private Label Buyer
In order to stay competitive in the changing retail landscape, the nation’s chain drugstores are pulling out all the stops.
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Wall St. Journal
Consumers now prefer to buy when they need something, rather than to buy in bulk.
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Drug Store News
Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $115 billion in incremental spending during the next decade, the SymphonyIRI reported Monday in its fourth annual research report, “The Lower-Income Shopper Report: Serving Lower-Income/Multicultural Shopper Micro-Segments.”
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Drug Store News
Shoppers are trimming their holiday-related purchases this season, according to new research by SymphonyIRI.
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Biz Report
Necessity trumps luxury this year, according to new research from SymphonyIRI, as both givers and receivers of Christmas gifts look for cash, gift cards and other practical items.
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Beverage Industry
Recession accelerates market share increases for private label
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Beverage Industry
Recession accelerates market share increases for private label.
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CGT
Some consumer packaged goods (CPG) companies have long track records of successful innovation. For others, innovation is an R&D black hole. This month, KK Davey, managing director of SymphonyIRI's Symphony Consulting business unit, outlines core strategies of companies that innovate successfully and offers his perspective on balancing innovation with other corporate imperatives.
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New York Times
The country’s continued economic doldrums have stores scrambling for
the once-ignored low-end customer, as people make fewer costly shopping
trips to stock their pantries, and increasingly, can only afford
inexpensive items in small quantities like those sold at dollar stores.
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Bloomberg Businessweek
Lower-Income Shopper Segment is Key Battleground for Intense Market Share Competition across Retail Channels and CPG Manufacturers
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