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Retail Leader
Still wary of a faltering economy, shoppers are changing where and how often they purchase their household goods.

CSP

This cautious optimism is a principal finding of IRI's second-annual EconoLink survey, "Economic Shopper Segmentation: A Look into How Shoppers Are Changing Their Behaviors in Today's Economic Environment."


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California Grocers Association - California Grocer, Issue 5, 2012
It’s not so much about how the economy is affecting consumer spending as it is how it affects the ways consumers get ready to spend.

Supermarket News

While beer volume was up across all retail channels through July 8, supermarkets still lag other channels of trade, according to a report from Chicago-based IRI.


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Retail Leader
CPGs and retailers should target millennial shoppers much the same way they have targeted other large groups of consumers during the recession, with a defi nition of value weighted heavily, but not exclusively, toward price and convenience.

Advertising Age
Study Looks at Trends for Generation Expected to Power $65 Billion in Spending in the Next Decade
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Drug Store News

Monday morning kicked off with a bang at NACDS Marketplace, as IRI’s Navin Gautam took attendees inside the mind of today’s value-conscious shopper.


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Retail Leader

IRI’s 2011 New Product Pacesetters analysis, an industry-recognized benchmark of exceptional first-year CPG sales for newly launched products.


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Path to Purchase Institute

For the ninth consecutive year, the Institute presents IRI's annual "New Product Pacesetters" report on the most successful packaged goods launches of recent months.


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MediaPost
How does online marketing translate to in-store purchases? Well, for CPG brands, new research shows that online targeting results in an 18% in-store sales lift versus non-targeted shoppers.
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Retail Wire

Based on IRI's assessment of the most successful food and beverage launches of 2011, there's opportunity available for manufacturers bringing pizzazz to the daily diet. The food and beverage "New Product Pacesetters" of 2011 pleased shoppers with restaurant and gourmet quality, and they made snacking more fun with new textures and exciting flavor combinations.


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Super Market News

Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of any new product in 2011 with $296 million in year-one sales across food, drug and mass channels excluding Wal-Mart, according to IRI, making it one of the top five new product introductions of all time.


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Food Business News

Capitalizing on the trend of consumers wanting restaurant-inspired foods at home, the P.F. Chang’s Home Menu products from Unilever topped the list of 2011 New Product Pacesetters from IRI.


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Happi

IRI announced today the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its 2011 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.


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Drug Store News

Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the IRI "2011 New Product Pacesetter" report released Tuesday afternoon.


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Chicago Tribune

P.F. Chang's, Kraft, and a variety of K-Cup products led the industry in new product introductions during 2011, according to IRI data released Tuesday.


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Convenience Store News
IRI released its "2011 New Product Pacesetters" report, designed to highlight the most successful food and beverage and non-food consumer packaged goods (CPG) brands.
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Baking Business
Thomas’ Bagel Thins from Bimbo Bakeries USA and Kellogg’s Special K Cracker Chips were among the top 10 New Product Pacesetters for 2011, according to IRI.
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Chicago Tribune

Last year, Greek yogurt accounted for 20 percent of total yogurt sales, according to market researcher IRI, and 15 percent of volume sales.


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Beverage Industry

Based on a detailed analysis of past recoveries, Chicago-based IRI predicts several years of 3 percent volume growth once consumer expectations have stabilized.


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Other IRI News

In a 30-minute learning session at ARF Re:think, IRI’s Srishti Gupta and Jon Beauchamp will present, “How to Identify, Target and Activate High-Value Shoppers in the Increasingly Dynamic, Cross-Channel CPG & Retail World.” The lively discussion will explore how to leverage granular shopper, TV, video on demand, mobile and online data with hyper-targeted, cross-channel, marketing-activation tactics to best attract, retain and expand relationships with the highest-value shoppers against a highly fragmented digital landscape.


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Successful Category Architecture Can Increase Net Income by as Much as 70 Percent through Optimization of Assortments, Pricing, Promotion Planning and New Product Introductions
CPG manufacturers and retailers eager to elevate revenue and market share must focus on optimizing their category architecture, which is the discipline of enhancing all key shopper touch points within a store to address the specific and changing needs of shoppers. A successful, holistic approach to optimization of these touch points can result in net income increases of as much as 70 percent, analysis from Information Resources, Inc. (IRI) reveals.
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New IRI Point of View Takes a Closer Look at Impact of SNAP Cuts on Grocery Spending and CPG Departments and Categories
The recent cuts in the government’s Supplemental Nutrition Assistance Program (SNAP) is forcing more than 22 million Americans to make some hard choices about their grocery spending. To discover how these cuts are impacting grocery aisles, IRI just released its latest Point of View, “SNAP Reductions: Another Wave of Financial Pressure for Many.”
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IRI New Product Pacesetters™ Deliver Healthy Benefits, Mobility, Variety and Excitement

Information Resources, Inc. (IRI), announced today the most successful consumer packaged goods (CPG) brands in its 2013 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.


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New Point of View Provides OTC Marketers with Actionable Tips for Successful Rx-to-OTC Switches

Prescription (Rx)-to-over-the-counter (OTC) products are now many consumers’ first line of defense in treating everyday conditions, such as allergies and heartburn. Therefore, it is increasingly important for OTC marketers to implement sound marketing tactics to ensure a successful switch from RX to OTC, according to the new IRI Point of View: “Best Practices for Rx-to-OTC Product Launches.”  


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