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Advertising Age

Subpremium Suds Like Busch, Keystone Light Yield 'Fast Nickels,' But Advertising More-Expensive Brews Brings in "Slow Dimes'


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Research Business Report

CPG and retail growth in 2013 will be based on the ability to identify, meet and exceed these definitions of value. Integration, socialization and quantification represent three critical trends CPG and retail leaders must “get right” to succeed in the coming year.



Retailing Today

IRI has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data.


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Retail Leader
As healthful eating becomes a priority among mainstream consumers, the opportunity for food and beverage products that claim nutritional benefits is promising—provided CPG manufacturers and retailers invest in consumer education.

2/22/2013
Yogurt Boom
CSP
‘Greek’ phenomenon achieving pacesetter status
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Time
While outposts like Portland, Oregon and Boulder, Colorado have long been at the epicenter of America’s artisanal ale awakening, New York is only now hitting its stride in both production and consumption of craft beer.
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Drug Store News

Special guest keynote speaker Larry Levin, IRI’s general manager and VP global insights, presented research from a recent study, “Channel Migration and How to Win Today’s Shopper in Today’s Turbulent Economy.”



Private Label Store Brands
Understanding the needs of male shoppers is simpler than it might seem.
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Retail Leader
Though they remain important to retailers, private label products’ share growth appears to have hit a glass ceiling in the United States.

EMarketer
Millennials’ grocery shopping habits are a mixed bag. The weekly stock-up shopping trip is falling by the wayside as young adult consumers mix trips to farmers’ markets and specialty food stores with grocery buys at mass retailers, drug stores and, increasingly, online retailers.

Retail Leader
Still wary of a faltering economy, shoppers are changing where and how often they purchase their household goods.

CSP

This cautious optimism is a principal finding of IRI's second-annual EconoLink survey, "Economic Shopper Segmentation: A Look into How Shoppers Are Changing Their Behaviors in Today's Economic Environment."


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California Grocers Association - California Grocer, Issue 5, 2012
It’s not so much about how the economy is affecting consumer spending as it is how it affects the ways consumers get ready to spend.

Supermarket News

While beer volume was up across all retail channels through July 8, supermarkets still lag other channels of trade, according to a report from Chicago-based IRI.


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Retail Leader
CPGs and retailers should target millennial shoppers much the same way they have targeted other large groups of consumers during the recession, with a defi nition of value weighted heavily, but not exclusively, toward price and convenience.

Advertising Age
Study Looks at Trends for Generation Expected to Power $65 Billion in Spending in the Next Decade
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Drug Store News

Monday morning kicked off with a bang at NACDS Marketplace, as IRI’s Navin Gautam took attendees inside the mind of today’s value-conscious shopper.


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Retail Leader

IRI’s 2011 New Product Pacesetters analysis, an industry-recognized benchmark of exceptional first-year CPG sales for newly launched products.


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Path to Purchase Institute

For the ninth consecutive year, the Institute presents IRI's annual "New Product Pacesetters" report on the most successful packaged goods launches of recent months.


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MediaPost
How does online marketing translate to in-store purchases? Well, for CPG brands, new research shows that online targeting results in an 18% in-store sales lift versus non-targeted shoppers.
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Other IRI News
IRI’s Larry Levin will join a group of industry experts on a panel, “Private Brands and National Brands: Today's Changing Retail,” at the FMI Connect Global Food Retail Conference.
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IRI’s Monica Cantz will present, “Unlocking The Sweet Smell of Success” at the Consumer Specialty Products Association (CSPA)’s 2014 Mid-Year Meeting. 


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Brings 30+ Years of Analytics Experience to IRI, Will Focus on Enhancing Marketing Productivity Area and Key Client Relationships

Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today that Randy Stone has joined the company as executive, analytics practice leader.


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Consumers Feeling More Positive about Household Finances; Confidence Up across All Age Groups
After a rocky end to 2013, consumer confidence increased dramatically in Q1 2014, according to IRI’s latest MarketPulse™ survey.
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Focus on Improving Measurement of Hispanic-Focused Marketing Campaigns to Better Serve the Burgeoning Hispanic Community
A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics.
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