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In the News

2/22/2013
Yogurt Boom
CSP
‘Greek’ phenomenon achieving pacesetter status
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Time
While outposts like Portland, Oregon and Boulder, Colorado have long been at the epicenter of America’s artisanal ale awakening, New York is only now hitting its stride in both production and consumption of craft beer.
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Drug Store News

Special guest keynote speaker Larry Levin, IRI’s general manager and VP global insights, presented research from a recent study, “Channel Migration and How to Win Today’s Shopper in Today’s Turbulent Economy.”



Private Label Store Brands
Understanding the needs of male shoppers is simpler than it might seem.
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Retail Leader
Though they remain important to retailers, private label products’ share growth appears to have hit a glass ceiling in the United States.

EMarketer
Millennials’ grocery shopping habits are a mixed bag. The weekly stock-up shopping trip is falling by the wayside as young adult consumers mix trips to farmers’ markets and specialty food stores with grocery buys at mass retailers, drug stores and, increasingly, online retailers.

Retail Leader
Still wary of a faltering economy, shoppers are changing where and how often they purchase their household goods.

CSP

This cautious optimism is a principal finding of IRI's second-annual EconoLink survey, "Economic Shopper Segmentation: A Look into How Shoppers Are Changing Their Behaviors in Today's Economic Environment."


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California Grocers Association - California Grocer, Issue 5, 2012
It’s not so much about how the economy is affecting consumer spending as it is how it affects the ways consumers get ready to spend.

Supermarket News

While beer volume was up across all retail channels through July 8, supermarkets still lag other channels of trade, according to a report from Chicago-based IRI.


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Retail Leader
CPGs and retailers should target millennial shoppers much the same way they have targeted other large groups of consumers during the recession, with a defi nition of value weighted heavily, but not exclusively, toward price and convenience.

Advertising Age
Study Looks at Trends for Generation Expected to Power $65 Billion in Spending in the Next Decade
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Drug Store News

Monday morning kicked off with a bang at NACDS Marketplace, as IRI’s Navin Gautam took attendees inside the mind of today’s value-conscious shopper.


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Retail Leader

IRI’s 2011 New Product Pacesetters analysis, an industry-recognized benchmark of exceptional first-year CPG sales for newly launched products.


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Path to Purchase Institute

For the ninth consecutive year, the Institute presents IRI's annual "New Product Pacesetters" report on the most successful packaged goods launches of recent months.


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MediaPost
How does online marketing translate to in-store purchases? Well, for CPG brands, new research shows that online targeting results in an 18% in-store sales lift versus non-targeted shoppers.
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Retail Wire

Based on IRI's assessment of the most successful food and beverage launches of 2011, there's opportunity available for manufacturers bringing pizzazz to the daily diet. The food and beverage "New Product Pacesetters" of 2011 pleased shoppers with restaurant and gourmet quality, and they made snacking more fun with new textures and exciting flavor combinations.


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Super Market News

Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of any new product in 2011 with $296 million in year-one sales across food, drug and mass channels excluding Wal-Mart, according to IRI, making it one of the top five new product introductions of all time.


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Food Business News

Capitalizing on the trend of consumers wanting restaurant-inspired foods at home, the P.F. Chang’s Home Menu products from Unilever topped the list of 2011 New Product Pacesetters from IRI.


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Happi

IRI announced today the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its 2011 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.


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Other IRI News
Consumers Feeling More Positive about Household Finances; Confidence Up across All Age Groups
After a rocky end to 2013, consumer confidence increased dramatically in Q1 2014, according to IRI’s latest MarketPulse™ survey.
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Focus on Improving Measurement of Hispanic-Focused Marketing Campaigns to Better Serve the Burgeoning Hispanic Community
A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics.
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New Alliance Offers First Integration of On-Premise POS and Off-Premise POS Data for a More Complete View of the Shopper
IRI, the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today a new, exclusive alliance with GuestMetrics, well known for capturing point-of-sale (POS) data virtually anywhere people consume a product on premise, particularly in the bar, restaurant, food service and hospitality sectors.
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In a 45-minute keynote address at the National Frozen & Refrigerated Foods Association (NFRA) Executive Conference, IRI’s Sandy Krueger and Larry Levin will present, “Driving Growth through Greater Innovation and Activation.” They will discuss the strengths and opportunities that dairy and frozen aisles represent in the overall shopping experience, as well as key characteristics of shoppers who are disproportionately investing in both categories.
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In a 30-minute learning session at ARF Re:think, IRI’s Srishti Gupta and Jon Beauchamp will present, “How to Identify, Target and Activate High-Value Shoppers in the Increasingly Dynamic, Cross-Channel CPG & Retail World.” The lively discussion will explore how to leverage granular shopper, TV, video on demand, mobile and online data with hyper-targeted, cross-channel, marketing-activation tactics to best attract, retain and expand relationships with the highest-value shoppers against a highly fragmented digital landscape.


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