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Bakery and Snacks
Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.
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Advertising Age
IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore
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Candy and Snack Today
Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

Research Business Report
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual RBR Predictions Issue betting on what they think will happen? That’s hard to say, but only because of how explosive and unpredictable change has been.

Pharma & MedTech Business Intelligence
More than half of the top-selling self-care brands in the U.S. are OTC drugs that were switched from Rx, according to IRI data.

Pharma & MedTech Business Intelligence
To fully capitalize on potential sales, Rx-to-OTC switch sponsors must plan marketing strategies years before a switch is proposed and continue for years after launch, IRI data shows. Other factors include working with managed care, product differentiation, pricing and consumer satisfaction.

Supermarket News
Retailers need to focus on value to maintain their share of decreasing consumer spending, said Susan Viamari, editor of IRI's Times & Trends report.
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Beverage Industry
Larry Levin, general manager and executive vice president of consumer insights and thought leadership at Chicago-based Information Resources Inc., sits down with Beverage Industry Editor Jessica Jacobsen to offer insights into the trends impacting the consumer beverage market.
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Wall St. Journal
For years, investment bankers have beaten a path to the door of Ferrero SpA—the Italian maker of Tic Tacs, hazelnut spread Nutella, and Kinder chocolate eggs—dangling proposals to take the company public or sell out to a bigger rival.
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Forbes
Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace.
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Retail Leader
Today’s shoppers have become much more adept at finding value.

Private Label Store Brands
With half of millennials planning to increase their purchase of private label products in the coming year, catering to this generation could significantly boost store brand revenue now and in the future.
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SupplySide R&D Insights
To give the CPG industry a clearer picture of natural/organic/eco-friendly shoppers, Information Resources Inc. (IRI) and SPINS created SPINS NaturaLink, a study that segments the U.S. population into seven groups based on: lifestyle, demographics, organic/natural product purchase history, and attitudes toward organic/natural products.
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10/25/2013
Economic Dodgeball
CSP
Government shutdown, debt ceiling crisis affecting consumer financial views, says IRI
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Retail Leader
CPG marketers must start looking at the competitive landscape differently, extending their presence to engage consumers across all, not just home-based, eating occasions, according to IRI’s new Times & Trends Report, “How America Eats: Capturing Growth with Food on the Run.”

Progressive Grocer
Can't live with them. Can't live without them. New products that is.
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PL Store Brands
Low-income shoppers seek value-oriented products that make life easier and more enjoyable – as well as some higher-end items that allow for the occasional splurge.
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Supermarket News
According to IRI’s Q3 2013 MarketPulse survey, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, clearly impacting their views of their personal finances, including their approach to grocery shopping.
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Supermarket News
According to Information Resources Inc.’s Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping. Read More: http://supermarketnews.com/private/iri-survey-uncovers-impact-shutdown-debt-ceiling-crisis-consumers#ixzz2iOVfJXxz
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Research
Results from a new IRI MarketPulse survey suggest that American consumers’ financial outlook is being affected by the government shutdown and looming debt ceiling crisis.
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Other IRI News
In their session, “Assessing the Consumer Marketplace for Dietary Supplements: Who, What, and Where,” Sanders, Molyneaux and Neiner will share their research-backed insights into the nutritional sales market.
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In their Ad Age Data Conference presentation, “Who Says Watching TV Is Bad for You?” IRI’s Srishti Gupta and Rentrak’s Chris Wilson will discuss how marketers can tie TV viewing consumption to actual sales purchase data and highlight the benefits of this new capability.
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In his presentation, “The Shopper Journey Study: Understanding Today’s New Path to Purchase,” Tomei will share how digital, social and mobile media platforms are changing consumer and shopper behavior.
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Shoppers Visiting Fewer Stores and Choosing Those They Perceive as Offering Best Value
Since there is no longer an “average shopper” in today’s world, IRI is taking a closer look at current shopping trends and providing a road map on how marketers can protect and grow share in the $737 CPG marketplace in the new “The New Shopper Journey.”
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Consumers Feeling Better about Personal Finances and Making Calculated Splurges

Consumer confidence hit yet another high in Q3 2014 after zigzagging in previous quarters this year. This uptick is good news for marketers, since shoppers are rolling into the holiday season on a high note and are willing to spend a bit more, according to the latest IRI MarketPulse™ survey.


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