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Pharma & MedTech Business Intelligence
To fully capitalize on potential sales, Rx-to-OTC switch sponsors must plan marketing strategies years before a switch is proposed and continue for years after launch, IRI data shows. Other factors include working with managed care, product differentiation, pricing and consumer satisfaction.

Supermarket News
Retailers need to focus on value to maintain their share of decreasing consumer spending, said Susan Viamari, editor of IRI's Times & Trends report.
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Beverage Industry
Larry Levin, general manager and executive vice president of consumer insights and thought leadership at Chicago-based Information Resources Inc., sits down with Beverage Industry Editor Jessica Jacobsen to offer insights into the trends impacting the consumer beverage market.
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Wall St. Journal
For years, investment bankers have beaten a path to the door of Ferrero SpA—the Italian maker of Tic Tacs, hazelnut spread Nutella, and Kinder chocolate eggs—dangling proposals to take the company public or sell out to a bigger rival.
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Forbes
Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace.
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Retail Leader
Today’s shoppers have become much more adept at finding value.

Private Label Store Brands
With half of millennials planning to increase their purchase of private label products in the coming year, catering to this generation could significantly boost store brand revenue now and in the future.
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SupplySide R&D Insights
To give the CPG industry a clearer picture of natural/organic/eco-friendly shoppers, Information Resources Inc. (IRI) and SPINS created SPINS NaturaLink, a study that segments the U.S. population into seven groups based on: lifestyle, demographics, organic/natural product purchase history, and attitudes toward organic/natural products.
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10/25/2013
Economic Dodgeball
CSP
Government shutdown, debt ceiling crisis affecting consumer financial views, says IRI
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Retail Leader
CPG marketers must start looking at the competitive landscape differently, extending their presence to engage consumers across all, not just home-based, eating occasions, according to IRI’s new Times & Trends Report, “How America Eats: Capturing Growth with Food on the Run.”

Progressive Grocer
Can't live with them. Can't live without them. New products that is.
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PL Store Brands
Low-income shoppers seek value-oriented products that make life easier and more enjoyable – as well as some higher-end items that allow for the occasional splurge.
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Supermarket News
According to IRI’s Q3 2013 MarketPulse survey, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, clearly impacting their views of their personal finances, including their approach to grocery shopping.
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Supermarket News
According to Information Resources Inc.’s Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping. Read More: http://supermarketnews.com/private/iri-survey-uncovers-impact-shutdown-debt-ceiling-crisis-consumers#ixzz2iOVfJXxz
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Research
Results from a new IRI MarketPulse survey suggest that American consumers’ financial outlook is being affected by the government shutdown and looming debt ceiling crisis.
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Convenience Store News
Things are looking up in Washington, D.C., but a new survey indicates that the weeks-long government shutdown and debt ceiling crisis is weighing on consumers' minds.
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Advertising Age
P&G, Unilever Have Scale But Are Under Constant Assault From Savvy Upstarts
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Retail Leader
The convenience channel was the only channel to experience both dollar sales and unit growth

Wall Street Journal
Triscuits, Green Giant Join Niche Brands Like Snapea Crisps and Annie Chun's to Feed the Three-Snacks-a-Day Crowd
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Time
How an indie filmmaker rallied local breweries – borrowing their beer, clothes and even their workplaces -- to capture Chicago's budding, beermaking subculture in Drinking Buddies
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Other IRI News
In this Executive Leadership Track session, “eCommerce in CPG: A Summary of Findings From the 2014 GMA, BCG, IRI and Google Initiative,” IRI’s Jamil Satchu, Google’s Paul Gormley and BCG’s Patrick Hadlock will discuss digital disruption in the CPG industry.
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In his presentation, “The New Shopper Journey: Creating a New Shopper-Centric Roadmap for Growth in a Changing World,” Tomei will discuss the changing consumer and shopper landscape and whether or not digital, social and mobile media have changed the path to purchase in the consumer packaged goods (CPG) industry today, and he also will review what the future may look like.
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In his seminar “Profiling the Pacesetters,” IRI’s Larry Levin will discuss IRI’s "2013 New Product Pacesetters," highlighting the shared attributes that catapulted these products to first-year success.
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New IRI Point of View Takes a Closer Look at How Various Consumers Define Premium, so that CPG Marketers Can Appeal to Distinct Target Groups
It is certainly not uncommon these days to purchase at least some natural and organic products and even occasionally shop in a specialty gourmet retailer. In fact, 15 percent of consumers say they will be increasing usage of these and other premium–tier products in the next 12 months, according to the latest IRI Point of View: “Premium Products Primed to Perform.”
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Consumers Feeling Better about Personal Finances and Making Calculated Splurges
Consumer confidence was relatively flat in Q2 2014 after dramatically increasing in Q1 2014, according to IRI’s latest MarketPulse™ survey. Sentiment remains consistent for millennials, while it dipped slightly among baby boomers and Generation Xers.
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