In the News

Monday morning kicked off with a bang at NACDS Marketplace, as SymphonyIRI’s Navin Gautam took attendees inside the mind of today’s value-conscious shopper.

SymphonyIRI’s 2011 New Product Pacesetters analysis, an industry-recognized benchmark of exceptional first-year CPG sales for newly launched products.

For the ninth consecutive year, the Institute presents SymphonyIRI's annual "New Product Pacesetters" report on the most successful packaged goods launches of recent months.

Based on SymphonyIRI's assessment of the most successful food and beverage launches of 2011, there's opportunity available for manufacturers bringing pizzazz to the daily diet. The food and beverage "New Product Pacesetters" of 2011 pleased shoppers with restaurant and gourmet quality, and they made snacking more fun with new textures and exciting flavor combinations.

Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of any new product in 2011 with $296 million in year-one sales across food, drug and mass channels excluding Wal-Mart, according to SymphonyIRI, making it one of the top five new product introductions of all time.

Capitalizing on the trend of consumers wanting restaurant-inspired foods at home, the P.F. Chang’s Home Menu products from Unilever topped the list of 2011 New Product Pacesetters from SymphonyIRI.

SymphonyIRI announced today the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its 2011 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.

Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI "2011 New Product Pacesetter" report released Tuesday afternoon.

P.F. Chang's, Kraft, and a variety of K-Cup products led the industry in new product introductions during 2011, according to SymphonyIRI data released Tuesday.

Last year, Greek yogurt accounted for 20 percent of total yogurt sales, according to market researcher SymphonyIRI, and 15 percent of volume sales.

Based on a detailed analysis of past recoveries, Chicago-based SymphonyIRI predicts several years of 3 percent volume growth once consumer expectations have stabilized.

SymphonyIRI recently released its Q4 2011 MarketPulse quarterly research, which analyzes these shopper attitudes and behaviors regarding the economy and economic effects on their personal financial situation, lifestyle and shopping habits.

Against a backdrop of stagnant wages and high unemployment, consumers increasingly are clipping coupons and scouring store circulars as they write up their grocery lists before heading to the supermarket, according to SymphonyIRI’s latest MarketPulse Survey findings.