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In the News

10/25/2013
Economic Dodgeball
CSP
Government shutdown, debt ceiling crisis affecting consumer financial views, says IRI
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Retail Leader
CPG marketers must start looking at the competitive landscape differently, extending their presence to engage consumers across all, not just home-based, eating occasions, according to IRI’s new Times & Trends Report, “How America Eats: Capturing Growth with Food on the Run.”

Progressive Grocer
Can't live with them. Can't live without them. New products that is.
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PL Store Brands
Low-income shoppers seek value-oriented products that make life easier and more enjoyable – as well as some higher-end items that allow for the occasional splurge.
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Supermarket News
According to IRI’s Q3 2013 MarketPulse survey, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, clearly impacting their views of their personal finances, including their approach to grocery shopping.
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Supermarket News
According to Information Resources Inc.’s Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping. Read More: http://supermarketnews.com/private/iri-survey-uncovers-impact-shutdown-debt-ceiling-crisis-consumers#ixzz2iOVfJXxz
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Research
Results from a new IRI MarketPulse survey suggest that American consumers’ financial outlook is being affected by the government shutdown and looming debt ceiling crisis.
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Convenience Store News
Things are looking up in Washington, D.C., but a new survey indicates that the weeks-long government shutdown and debt ceiling crisis is weighing on consumers' minds.
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Advertising Age
P&G, Unilever Have Scale But Are Under Constant Assault From Savvy Upstarts
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Retail Leader
The convenience channel was the only channel to experience both dollar sales and unit growth

Wall Street Journal
Triscuits, Green Giant Join Niche Brands Like Snapea Crisps and Annie Chun's to Feed the Three-Snacks-a-Day Crowd
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Time
How an indie filmmaker rallied local breweries – borrowing their beer, clothes and even their workplaces -- to capture Chicago's budding, beermaking subculture in Drinking Buddies
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Drug Store News
IRI on Tuesday named Richard Lenny chairman of its board of directors. Lenny succeeds Lawrence Benjamin, who will remain a member of the board and a senior adviser.
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Chicago Tribune
Former Hershey CEO Rick Lenny has been named chairman of the board at Chicago's Information Resouces Inc., a research and consulting firm for the retail and healthcare industries.
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Daily Research News
Retail data giant Information Resources Inc. (IRI) has appointed CPG industry veteran Richard Lenny as Chairman of its Board of Directors, replacing Lawrence Benjamin who will remain a member of the Board and a Senior Advisor.
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Private Label Store Brands
A new report from Chicago-based Information Resources Inc. (IRI) indicates that consumers have settled into a “new normal” of conservative purchase behaviors and attitudes.
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Chicago Grid
In April 2012, production of 312 started trickling toward AB InBev’s New York brewery. Now all domestic 312 is produced in New York and Colorado.
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CPG Matters
Fourteen years ago, Mike’s Hard Lemonade created the Flavored Malt Beverage category and soon gained notoriety via a series of quirky TV commercials. Today the feisty brand – while still the category leader – calls itself David facing several Goliaths.
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MediaPost
As marketing expenditures across the CPG industry have grown beyond $1 trillion annually, accountability has become a C-Level imperative. Financial stakeholders require more precise accounting of marketing budgets and performance. To address this need, marketing mix modeling (MMX) has largely become the de facto measurement approach for marketing performance.
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Chain Drug Review
At the recent IRI Summit, IRI president and chief executive officer Andrew Appel outlined the company’s comprehensive “Growth De-livered” business strategy de-signed to drive revenue growth acceleration across the sales and marketing operations of consumer packaged goods manufacturers and their retail partners.

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Other IRI News
Consumers Feeling More Positive about Household Finances; Confidence Up across All Age Groups
After a rocky end to 2013, consumer confidence increased dramatically in Q1 2014, according to IRI’s latest MarketPulse™ survey.
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Focus on Improving Measurement of Hispanic-Focused Marketing Campaigns to Better Serve the Burgeoning Hispanic Community
A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics.
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New Alliance Offers First Integration of On-Premise POS and Off-Premise POS Data for a More Complete View of the Shopper
IRI, the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today a new, exclusive alliance with GuestMetrics, well known for capturing point-of-sale (POS) data virtually anywhere people consume a product on premise, particularly in the bar, restaurant, food service and hospitality sectors.
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In a 45-minute keynote address at the National Frozen & Refrigerated Foods Association (NFRA) Executive Conference, IRI’s Sandy Krueger and Larry Levin will present, “Driving Growth through Greater Innovation and Activation.” They will discuss the strengths and opportunities that dairy and frozen aisles represent in the overall shopping experience, as well as key characteristics of shoppers who are disproportionately investing in both categories.
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In a 30-minute learning session at ARF Re:think, IRI’s Srishti Gupta and Jon Beauchamp will present, “How to Identify, Target and Activate High-Value Shoppers in the Increasingly Dynamic, Cross-Channel CPG & Retail World.” The lively discussion will explore how to leverage granular shopper, TV, video on demand, mobile and online data with hyper-targeted, cross-channel, marketing-activation tactics to best attract, retain and expand relationships with the highest-value shoppers against a highly fragmented digital landscape.


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