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In the News

Supermarket News
According to IRI’s Q3 2013 MarketPulse survey, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, clearly impacting their views of their personal finances, including their approach to grocery shopping.
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Supermarket News
According to Information Resources Inc.’s Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping. Read More: http://supermarketnews.com/private/iri-survey-uncovers-impact-shutdown-debt-ceiling-crisis-consumers#ixzz2iOVfJXxz
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Research
Results from a new IRI MarketPulse survey suggest that American consumers’ financial outlook is being affected by the government shutdown and looming debt ceiling crisis.
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Convenience Store News
Things are looking up in Washington, D.C., but a new survey indicates that the weeks-long government shutdown and debt ceiling crisis is weighing on consumers' minds.
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Advertising Age
P&G, Unilever Have Scale But Are Under Constant Assault From Savvy Upstarts
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Retail Leader
The convenience channel was the only channel to experience both dollar sales and unit growth

Wall Street Journal
Triscuits, Green Giant Join Niche Brands Like Snapea Crisps and Annie Chun's to Feed the Three-Snacks-a-Day Crowd
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Time
How an indie filmmaker rallied local breweries – borrowing their beer, clothes and even their workplaces -- to capture Chicago's budding, beermaking subculture in Drinking Buddies
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Drug Store News
IRI on Tuesday named Richard Lenny chairman of its board of directors. Lenny succeeds Lawrence Benjamin, who will remain a member of the board and a senior adviser.
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Chicago Tribune
Former Hershey CEO Rick Lenny has been named chairman of the board at Chicago's Information Resouces Inc., a research and consulting firm for the retail and healthcare industries.
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Daily Research News
Retail data giant Information Resources Inc. (IRI) has appointed CPG industry veteran Richard Lenny as Chairman of its Board of Directors, replacing Lawrence Benjamin who will remain a member of the Board and a Senior Advisor.
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Private Label Store Brands
A new report from Chicago-based Information Resources Inc. (IRI) indicates that consumers have settled into a “new normal” of conservative purchase behaviors and attitudes.
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Chicago Grid
In April 2012, production of 312 started trickling toward AB InBev’s New York brewery. Now all domestic 312 is produced in New York and Colorado.
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CPG Matters
Fourteen years ago, Mike’s Hard Lemonade created the Flavored Malt Beverage category and soon gained notoriety via a series of quirky TV commercials. Today the feisty brand – while still the category leader – calls itself David facing several Goliaths.
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MediaPost
As marketing expenditures across the CPG industry have grown beyond $1 trillion annually, accountability has become a C-Level imperative. Financial stakeholders require more precise accounting of marketing budgets and performance. To address this need, marketing mix modeling (MMX) has largely become the de facto measurement approach for marketing performance.
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Chain Drug Review
At the recent IRI Summit, IRI president and chief executive officer Andrew Appel outlined the company’s comprehensive “Growth De-livered” business strategy de-signed to drive revenue growth acceleration across the sales and marketing operations of consumer packaged goods manufacturers and their retail partners.

Retail Leader
Big data is changing the way retailers are doing business, from shopper engagement to supply chain management. The new IRI has refocused itself on this challenge, to better leverage its capabilities in meeting this task. The name change reflects a renewed emphasis. At the helm is new president and CEO, Andrew Appel, who provides the strategic insights behind this initiative.

June 2013
Dannon Oikos, Allegra and Bud Light Platinum topped the list of most successful consumer packaged goods brands of 2012, says a report from Information Resources, Inc. (IRI).
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CPG Matters
The executive, who has been dubbed the “Corn Queen,” sees potential for growth in the “tails” or extreme ends of the market where she is focused on capturing “pockets of demand.” Her methods are often unconventional and creative, but they represent Frito-Lay’s new marketing approach in what she calls the volatile world of today and tomorrow.
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Retail Leader
Despite signs of an economic recovery, shoppers remain cautious and frugal, relying heavily on value to decide which channels to shop, according to IRI’s “2012 CPG Year in Review: Finding the New Normal.”

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Other IRI News
New IRI Point of View Takes a Closer Look at Impact of SNAP Cuts on Grocery Spending and CPG Departments and Categories
The recent cuts in the government’s Supplemental Nutrition Assistance Program (SNAP) is forcing more than 22 million Americans to make some hard choices about their grocery spending. To discover how these cuts are impacting grocery aisles, IRI just released its latest Point of View, “SNAP Reductions: Another Wave of Financial Pressure for Many.”
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IRI New Product Pacesetters™ Deliver Healthy Benefits, Mobility, Variety and Excitement

Information Resources, Inc. (IRI), announced today the most successful consumer packaged goods (CPG) brands in its 2013 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.


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New Point of View Provides OTC Marketers with Actionable Tips for Successful Rx-to-OTC Switches

Prescription (Rx)-to-over-the-counter (OTC) products are now many consumers’ first line of defense in treating everyday conditions, such as allergies and heartburn. Therefore, it is increasingly important for OTC marketers to implement sound marketing tactics to ensure a successful switch from RX to OTC, according to the new IRI Point of View: “Best Practices for Rx-to-OTC Product Launches.”  


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Study by The Boston Consulting Group and Information Resources, Inc., Finds That Top-Performing Companies, Especially Large Ones, Are Refocusing on Their Base Business and Driving Volume Gains to Propel Sales Growth

While large companies continue to cede market share to small companies in the U.S. consumer-packaged-goods (CPG) industry, the pace of that share loss has slowed over the past year, thanks in large part to big players’ renewed focus on driving volume growth instead of raising prices, according to new research by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).


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KK Davey and Dan Wald will reveal the top-performing large, midsize and small CPG manufacturers of 2013 during their Growth Session, “Who Are the 2013 Growth Leaders in Consumer Packaged Goods?” at the 2014 IRI Summit.


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