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In the News


Sales of unaged corn whiskey increase triple digits
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Bloomberg
IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”
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Progressive Grocer
“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2014 Summit demonstrates that collaboration is hard at work much further up the industry food chain.
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Bakery and Snacks
Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.
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Advertising Age
IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore
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Candy and Snack Today
Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

Research Business Report
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual RBR Predictions Issue betting on what they think will happen? That’s hard to say, but only because of how explosive and unpredictable change has been.

Pharma & MedTech Business Intelligence
More than half of the top-selling self-care brands in the U.S. are OTC drugs that were switched from Rx, according to IRI data.

Pharma & MedTech Business Intelligence
To fully capitalize on potential sales, Rx-to-OTC switch sponsors must plan marketing strategies years before a switch is proposed and continue for years after launch, IRI data shows. Other factors include working with managed care, product differentiation, pricing and consumer satisfaction.

Supermarket News
Retailers need to focus on value to maintain their share of decreasing consumer spending, said Susan Viamari, editor of IRI's Times & Trends report.
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Beverage Industry
Larry Levin, general manager and executive vice president of consumer insights and thought leadership at Chicago-based Information Resources Inc., sits down with Beverage Industry Editor Jessica Jacobsen to offer insights into the trends impacting the consumer beverage market.
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Wall St. Journal
For years, investment bankers have beaten a path to the door of Ferrero SpA—the Italian maker of Tic Tacs, hazelnut spread Nutella, and Kinder chocolate eggs—dangling proposals to take the company public or sell out to a bigger rival.
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Forbes
Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace.
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Retail Leader
Today’s shoppers have become much more adept at finding value.

Private Label Store Brands
With half of millennials planning to increase their purchase of private label products in the coming year, catering to this generation could significantly boost store brand revenue now and in the future.
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SupplySide R&D Insights
To give the CPG industry a clearer picture of natural/organic/eco-friendly shoppers, Information Resources Inc. (IRI) and SPINS created SPINS NaturaLink, a study that segments the U.S. population into seven groups based on: lifestyle, demographics, organic/natural product purchase history, and attitudes toward organic/natural products.
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10/25/2013
Economic Dodgeball
CSP
Government shutdown, debt ceiling crisis affecting consumer financial views, says IRI
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Retail Leader
CPG marketers must start looking at the competitive landscape differently, extending their presence to engage consumers across all, not just home-based, eating occasions, according to IRI’s new Times & Trends Report, “How America Eats: Capturing Growth with Food on the Run.”

Progressive Grocer
Can't live with them. Can't live without them. New products that is.
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PL Store Brands
Low-income shoppers seek value-oriented products that make life easier and more enjoyable – as well as some higher-end items that allow for the occasional splurge.
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Other IRI News
Focus on Improving Measurement of Hispanic-Focused Marketing Campaigns to Better Serve the Burgeoning Hispanic Community
A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics.
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New Alliance Offers First Integration of On-Premise POS and Off-Premise POS Data for a More Complete View of the Shopper
IRI, the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today a new, exclusive alliance with GuestMetrics, well known for capturing point-of-sale (POS) data virtually anywhere people consume a product on premise, particularly in the bar, restaurant, food service and hospitality sectors.
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In a 45-minute keynote address at the National Frozen & Refrigerated Foods Association (NFRA) Executive Conference, IRI’s Sandy Krueger and Larry Levin will present, “Driving Growth through Greater Innovation and Activation.” They will discuss the strengths and opportunities that dairy and frozen aisles represent in the overall shopping experience, as well as key characteristics of shoppers who are disproportionately investing in both categories.
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In a 30-minute learning session at ARF Re:think, IRI’s Srishti Gupta and Jon Beauchamp will present, “How to Identify, Target and Activate High-Value Shoppers in the Increasingly Dynamic, Cross-Channel CPG & Retail World.” The lively discussion will explore how to leverage granular shopper, TV, video on demand, mobile and online data with hyper-targeted, cross-channel, marketing-activation tactics to best attract, retain and expand relationships with the highest-value shoppers against a highly fragmented digital landscape.


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Successful Category Architecture Can Increase Net Income by as Much as 70 Percent through Optimization of Assortments, Pricing, Promotion Planning and New Product Introductions
CPG manufacturers and retailers eager to elevate revenue and market share must focus on optimizing their category architecture, which is the discipline of enhancing all key shopper touch points within a store to address the specific and changing needs of shoppers. A successful, holistic approach to optimization of these touch points can result in net income increases of as much as 70 percent, analysis from Information Resources, Inc. (IRI) reveals.
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