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Chain Drug Review
IRI has unveiled a partnership that enables consumer packaged goods companies and retailers to target likely purchasers of their products across all channels and media

Retail Leader
One in six Americans, 53 million people, is Hispanic. The Hispanic population in the United States has grown 43 percent since 2000, and rapid growth will continue. Simultaneously, spending by these shoppers has increased 207 percent since 2000 and purchasing power will total $1.3 trillion by 2015 and continue to grow dramatically over the next five to 10 years as the younger Hispanic population enters prime earning age. For retailers looking to protect and grow share among this valuable market, the time to act is now.
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The Boston Globe
The six-week spectacle at Market Basket accomplished what a marketing guru with a multimillion-dollar budget could only dream of: reaching thousands of potential new consumers with a seemingly endless stream of authentic testimonials, including unprompted gushing from loyal customers about the chain’s low prices and friendly culture.
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Progressive Grocer
As the industry approaches a "digital tipping point," a landmark report commissioned by the Grocery Manufacturers Association (GMA) highlights the benefits and most advantageous positioning strategies for CPG companies' digital and e-commerce success.
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Drug Store News
The search for value continues, but it doesn’t always mean cheap. It means “make my life better.” And when it comes to the $45 billion beauty market, the opportunities are aplenty.
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Store Brands
By identifying the "white space" within categories and responding accordingly, retailers could help ensure continued growth on the private brand front.

NPR
Susan Viamari, IRI's editor of Thought Leadership, was interviewed for a segment called “Why isn’t the American consumer spending?”
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Retail Leader
Unprecedented size, growth and buying power make the mature market critically important for CPG companies, according to IRI's Times & Trends report Boomers & Seniors: Carving Out Growth in Mature Markets.
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Store Brands
U.S. baby boomers/seniors spent more than $200 billion across shopping channels in the last year alone, accounting for more than 50 percent of consumer packaged goods (CPG) spending, according to Information Resources Inc. (IRI), a Chicago-based market research firm.
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Washington Post
Milk alternatives control just eight percent of overall milk sales in the United States, but for the past few years, they’ve represented the fastest-growing part of the dairy market.
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The Tan Sheet
More flavors and package redesigns briefly grab consumers’ attention, but innovative and truly new product launches that address their needs will accelerate OTC industry sales growth, which has held steady at 3% annually since 2010, an IRI Worldwide marketing insider says.

CNBC
Brace yourselves beer drinkers: The summer of 2014 is shaping up for shandy-monium.
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Beverage industry
Sales of unaged corn whiskey increase triple digits
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Bloomberg
IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”
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Progressive Grocer
“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2014 Summit demonstrates that collaboration is hard at work much further up the industry food chain.
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Bakery and Snacks
Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.
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Advertising Age
IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore
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Candy and Snack Today
Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

Research Business Report
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual RBR Predictions Issue betting on what they think will happen? That’s hard to say, but only because of how explosive and unpredictable change has been.

Pharma & MedTech Business Intelligence
More than half of the top-selling self-care brands in the U.S. are OTC drugs that were switched from Rx, according to IRI data.

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Other IRI News
Market-Leading Insights for Succeeding with Hispanic Consumers Highlighted in New IRI Point of View and Webinar
By 2015, the U.S. Hispanic market's purchasing power will total $1.3 trillion. To help CPG marketers connect with this diverse, rapidly expanding customer group, IRI has released a new Point of ViewWinning with the Hispanic Consumer Today."
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New report prepared for GMA by BCG, Google, and IRI Highlights Benefits for Early Movers as Industry Approaches a Digital Tipping Point
Consumer packaged goods (CPG) companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1 percent penetration will likely expand to 5 percent and could accelerate to as much as 10 percent in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association (GMA) by The Boston Consulting Group (BCG), Google, and Information Resources, Inc. (IRI). The report highlights how CPG companies can best position themselves for growth and unlock digital and e-commerce opportunities.
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Innovation also continues to be a critical driver of beer sales growth. IRI’s beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment is performing this year and will highlight key trends in his presentation, ”Hitting New Highs in the High-End,” during the Brewers Association Power Hour interactive teleconference.
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Bennett Brings More Than 20 Years of Legal, M&A and Global Management Experience to IRI’s Growing Worldwide Operations
Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today that Susan E. Bennett has joined the company as executive vice president and general counsel.
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In this Insight Session, “Putting the Polish on your Value-Oriented Shopper,” IRI’s Larry Levin partners with Coty’s Jessica Kalinger to demonstrate clear strategies to win the hearts and minds of America’s important budget-conscious consumers and their preferences for products and channels that support their passion for beauty and value.
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