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In the News

NPR
Susan Viamari, IRI's editor of Thought Leadership, was interviewed for a segment called “Why isn’t the American consumer spending?”
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Retail Leader
Unprecedented size, growth and buying power make the mature market critically important for CPG companies, according to IRI's Times & Trends report Boomers & Seniors: Carving Out Growth in Mature Markets.
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Store Brands
U.S. baby boomers/seniors spent more than $200 billion across shopping channels in the last year alone, accounting for more than 50 percent of consumer packaged goods (CPG) spending, according to Information Resources Inc. (IRI), a Chicago-based market research firm.
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Washington Post
Milk alternatives control just eight percent of overall milk sales in the United States, but for the past few years, they’ve represented the fastest-growing part of the dairy market.
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The Tan Sheet
More flavors and package redesigns briefly grab consumers’ attention, but innovative and truly new product launches that address their needs will accelerate OTC industry sales growth, which has held steady at 3% annually since 2010, an IRI Worldwide marketing insider says.

CNBC
Brace yourselves beer drinkers: The summer of 2014 is shaping up for shandy-monium.
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Beverage industry
Sales of unaged corn whiskey increase triple digits
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Bloomberg
IRI Industry Insights Executive Vice President Larry Levin discusses consumer attitudes and needs on Bloomberg Television's “Bloomberg Surveillance.”
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Progressive Grocer
“Collaboration” is a hot button across the grocery retail industry. It speaks to the importance of retailers and their CPG partners working together to better serve the needs of consumers. But IRI’s 2014 Summit demonstrates that collaboration is hard at work much further up the industry food chain.
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Bakery and Snacks
Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.
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Advertising Age
IRI Combines Shopper Transaction Info with TV and Digital Data from Rentrak and Comscore
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Candy and Snack Today
Big data is allowing companies across the supply chain to use a laser focus on the most opportunistic areas for growth. Information Resources, Inc. Chief Information Officer Ash Patel, discusses how to use it to effectively reach your customers.

Research Business Report
It has been another fascinating, enterprising and challenging year for the market research industry. But considering the pace of change in the MR world for over a decade, it’s foolish to dote on the recent past. What’s the likelihood of any prognosticators in this 19th annual RBR Predictions Issue betting on what they think will happen? That’s hard to say, but only because of how explosive and unpredictable change has been.

Pharma & MedTech Business Intelligence
More than half of the top-selling self-care brands in the U.S. are OTC drugs that were switched from Rx, according to IRI data.

Pharma & MedTech Business Intelligence
To fully capitalize on potential sales, Rx-to-OTC switch sponsors must plan marketing strategies years before a switch is proposed and continue for years after launch, IRI data shows. Other factors include working with managed care, product differentiation, pricing and consumer satisfaction.

Supermarket News
Retailers need to focus on value to maintain their share of decreasing consumer spending, said Susan Viamari, editor of IRI's Times & Trends report.
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Beverage Industry
Larry Levin, general manager and executive vice president of consumer insights and thought leadership at Chicago-based Information Resources Inc., sits down with Beverage Industry Editor Jessica Jacobsen to offer insights into the trends impacting the consumer beverage market.
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Wall St. Journal
For years, investment bankers have beaten a path to the door of Ferrero SpA—the Italian maker of Tic Tacs, hazelnut spread Nutella, and Kinder chocolate eggs—dangling proposals to take the company public or sell out to a bigger rival.
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Forbes
Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace.
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Retail Leader
Today’s shoppers have become much more adept at finding value.

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Other IRI News
In this Insight Session, “Putting the Polish on your Value-Oriented Shopper,” IRI’s Larry Levin partners with Coty’s Jessica Kalinger to demonstrate clear strategies to win the hearts and minds of America’s important budget-conscious consumers and their preferences for products and channels that support their passion for beauty and value.
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In this Executive Leadership Track session, “eCommerce in CPG: A Summary of Findings From the 2014 GMA, BCG, IRI and Google Initiative,” IRI’s Jamil Satchu, Google’s Paul Gormley and BCG’s Patrick Hadlock will discuss digital disruption in the CPG industry.
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In his presentation, “The New Shopper Journey: Creating a New Shopper-Centric Roadmap for Growth in a Changing World,” Tomei will discuss the changing consumer and shopper landscape and whether or not digital, social and mobile media have changed the path to purchase in the consumer packaged goods (CPG) industry today, and he also will review what the future may look like.
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In his seminar “Profiling the Pacesetters,” IRI’s Larry Levin will discuss IRI’s "2013 New Product Pacesetters," highlighting the shared attributes that catapulted these products to first-year success.
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New IRI Point of View Takes a Closer Look at How Various Consumers Define Premium, so that CPG Marketers Can Appeal to Distinct Target Groups
It is certainly not uncommon these days to purchase at least some natural and organic products and even occasionally shop in a specialty gourmet retailer. In fact, 15 percent of consumers say they will be increasing usage of these and other premium–tier products in the next 12 months, according to the latest IRI Point of View: “Premium Products Primed to Perform.”
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