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CPG Matters
The executive, who has been dubbed the “Corn Queen,” sees potential for growth in the “tails” or extreme ends of the market where she is focused on capturing “pockets of demand.” Her methods are often unconventional and creative, but they represent Frito-Lay’s new marketing approach in what she calls the volatile world of today and tomorrow.
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Retail Leader
Despite signs of an economic recovery, shoppers remain cautious and frugal, relying heavily on value to decide which channels to shop, according to SymphonyIRI’s “2012 CPG Year in Review: Finding the New Normal.”
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Food Navigator USA
Does size matter? Yes, but bigger does not necessarily mean better if you’re in the US consumer packaged goods (CPG) industry, according to a new analysis from Boston Consulting Group and IRI.
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Brands can no longer bide their time, fending off store-brand options while waiting and hoping for consumers' wallets to fatten. About 40% of the U.S. population is still downtrodden, concerned or otherwise worried about their financial futures, according to IRI research.
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CEW Beauty Insider
Keeping fragrances under lock and key could very well contribute to the 4.4% decline in mass market fragrance sales in 2012. Sales fell to $995 million–the first time in several years mass fragrance volume didn’t exceed the $1 billion mark.
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BakeryAndSnacks.com
Snack firms must battle with frugal consumers, expanded competition and the challenge to remain innovative, exciting and healthy, a leading sector analyst says.
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Advertising Age
Subpremium Suds Like Busch, Keystone Light Yield 'Fast Nickels,' But Advertising More-Expensive Brews Brings in "Slow Dimes'
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Research Business Report
CPG and retail growth in 2013 will be based on the ability to identify, meet and exceed these definitions of value. Integration, socialization and quantification represent three critical trends CPG and retail leaders must “get right” to succeed in the coming year.
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Retailing Today
SymphonyIRI has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data.
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Retail Leader
As healthful eating becomes a priority among mainstream consumers, the opportunity for food and beverage products that claim nutritional benefits is promising—provided CPG manufacturers and retailers invest in consumer education.
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CSP
‘Greek’ phenomenon achieving pacesetter status
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Time
While outposts like Portland, Oregon and Boulder, Colorado have long been at the epicenter of America’s artisanal ale awakening, New York is only now hitting its stride in both production and consumption of craft beer.
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Drug Store News
Special guest keynote speaker Larry Levin, SymphonyIRI’s general manager and VP global insights, presented research from a recent study, “Channel Migration and How to Win Today’s Shopper in Today’s Turbulent Economy.”
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Private Label Store Brands
Understanding the needs of male shoppers is simpler than it might seem.
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Retail Leader
Though they remain important to retailers, private label products’ share growth appears to have hit a glass ceiling in the United States.
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EMarketer
Millennials’ grocery shopping habits are a mixed bag. The weekly stock-up shopping trip
is falling by the wayside as young adult consumers mix trips to farmers’ markets and specialty food stores with
grocery buys at mass retailers, drug stores and, increasingly, online retailers.
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Retail Leader
Still wary of a faltering economy, shoppers are changing where and how often they purchase their household goods.
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CSP
This cautious optimism is a principal finding of SymphonyIRI's second-annual EconoLink survey, "Economic Shopper Segmentation: A Look into How Shoppers Are Changing Their Behaviors in Today's Economic Environment."
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California Grocers Association - California Grocer, Issue 5, 2012
It’s not so much about how the economy is affecting consumer spending as it is how it affects the ways consumers get ready to spend.
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Supermarket News
While beer volume was up across all retail channels through July 8, supermarkets still lag other channels of trade, according to a report from Chicago-based SymphonyIRI.
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