Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   February 5, 2015
2015 Convenience Retailing University
In this session, we’ll explore the true balance between sales of indulgent vs. better-for-you products, providing attendees a reality check on one of the biggest trends of recent years.
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   March 9-11,2015
Consumer Healthcare Products Association (CHPA) Annual Executive Conference
Market Performance Data: What’s In? What’s Out? - In a year of record-making M&A activity in the healthcare sector, hear from IRI on how the OTC and dietary supplements market is performing in the U.S. and abroad.
   March 16-17, 2015
Food Marketing Conference
With the evolution of digital technology, consumers now have over 2,500 unique paths to purchase. IRI’s Sally Lyons Wyatt Sanders will discuss the impact of e-commerce on current shopping trends as well as how CPG companies can adapt to capture growth.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.

Webinar Archives

To move ahead effectively, it is important to begin by reflecting on the past.  This webinar explores the lessons of 2012 through the lens of economic, channel, department and category performance.  Watch this session to benchmark your performance versus the industry and understand market opportunities and risks for the coming year.

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This webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definitions of value.

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Based on IRI’s newly released Times & Trends report, this webinar explores center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to drive share and revenues from the inside out.

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This webinar explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace.

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This webinar shared new insights on six EconoLink shopper segments based primarily on people’s perception of their economic situation and each exhibiting unique characteristics and purchase behaviors.
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