Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   December 9, 2014
Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience
This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving.
   February 25-27, 2015
Store Brands Innovation & Marketing Summit
IRI’s Donna Wydra and Bob Goldin from Technomic will present Restaurant to Retail: a Store Brand Opportunity.
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.

Webinar Archives

To move ahead effectively, it is important to begin by reflecting on the past.  This webinar explores the lessons of 2012 through the lens of economic, channel, department and category performance.  Watch this session to benchmark your performance versus the industry and understand market opportunities and risks for the coming year.

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This webinar explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definitions of value.

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Based on IRI’s newly released Times & Trends report, this webinar explores center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to drive share and revenues from the inside out.

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This webinar explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG marketplace.

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This webinar shared new insights on six EconoLink shopper segments based primarily on people’s perception of their economic situation and each exhibiting unique characteristics and purchase behaviors.
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