Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   February 25-27, 2015
Store Brands Innovation & Marketing Summit
IRI’s Donna Wydra and Bob Goldin from Technomic will present Restaurant to Retail: a Store Brand Opportunity.
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.

Webinar Archives

Based on work conducted with Professor Carl Mela of Duke University, this webinar reviews key capabilities required, as well as asks and answer key questions, such as why marketing-mix is not enough. 

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For those already delving into the world of online CPGs and those dipping their toes into the water, this webinar features research from IRI and comScore revealing important trends among online CPG shoppers.

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For convenience retailers as well as manufacturers distributing via this channel, this webinar imparts guidance on how to compete in this evolving environment with strategies that will deliver ongoing growth for convenience channel banners, categories and brands.

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Based on IRI’s newly released New Product Pacesetters report, this webinar outlines the stories behind the best of the best—the CPG products that helped sustain an industry through the longest and deepest recession since The Great Depression and those that are jump-starting a new, more exciting tomorrow. 

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Originally featured at SNAXPO 2013, this presentation discusses the snack food industry’s performance in 2012 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.

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