Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   March 3-4, 2015
Enactus U.S. Partner Summit
Technology is giving more control to individual shoppers and creating a new shopper journey. During this summit, Robert Tomei from IRI will discuss how digital, social and mobile will affect the path to purchase in CPG, retail and global.
   March 9-11,2015
Consumer Healthcare Products Association (CHPA) Annual Executive Conference
Market Performance Data: What’s In? What’s Out? - In a year of record-making M&A activity in the healthcare sector, hear from IRI on how the OTC and dietary supplements market is performing in the U.S. and abroad.
   March 16-17, 2015
Food Marketing Conference
With the evolution of digital technology, consumers now have over 2,500 unique paths to purchase. IRI’s Sally Lyons Wyatt Sanders will discuss the impact of e-commerce on current shopping trends as well as how CPG companies can adapt to capture growth.
   April 13-15, 2015
NFRA Executive Conference
Baby Boomers’ share of total CPG dollars are nearly 40%, making them an important segment for manufacturers and retailers. This session will explore the continued involvement this group has in both the refrigerated and frozen sections of the store, including their collective passions for different retailer outlets and the impact of millennials still living with their Boomer parents versus “empty nester” Boomers.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.
   April 27-28, 2015
FoodBev Forum
This invitation-only event features food and beverage executives and academics discussing the challenges and opportunities facing the food and beverage industry now and into the future.

Webinar Archives
This webinar takes an in-depth look at on-the-go eating behaviors to help you achieve differential growth in this powerful segment.
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Based on work conducted with Professor Carl Mela of Duke University, this webinar reviews key capabilities required, as well as asks and answer key questions, such as why marketing-mix is not enough. 

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For those already delving into the world of online CPGs and those dipping their toes into the water, this webinar features research from IRI and comScore revealing important trends among online CPG shoppers.

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For convenience retailers as well as manufacturers distributing via this channel, this webinar imparts guidance on how to compete in this evolving environment with strategies that will deliver ongoing growth for convenience channel banners, categories and brands.

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Based on IRI’s newly released New Product Pacesetters report, this webinar outlines the stories behind the best of the best—the CPG products that helped sustain an industry through the longest and deepest recession since The Great Depression and those that are jump-starting a new, more exciting tomorrow. 

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