Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   January 29, 2015
Private Label and National Brands Webinar
This webinar will help CPG and retail marketers learn new strategies to guide continued growth for their private label and national brands.
   February 5, 2015
2015 Convenience Retailing University
In this session, we’ll explore the true balance between sales of indulgent vs. better-for-you products, providing attendees a reality check on one of the biggest trends of recent years.
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   March 9-11,2015
Consumer Healthcare Products Association (CHPA) Annual Executive Conference
Market Performance Data: What’s In? What’s Out? - In a year of record-making M&A activity in the healthcare sector, hear from IRI on how the OTC and dietary supplements market is performing in the U.S. and abroad.
   March 16-17, 2015
Food Marketing Conference
With the evolution of digital technology, consumers now have over 2,500 unique paths to purchase. IRI’s Sally Lyons Wyatt Sanders will discuss the impact of e-commerce on current shopping trends as well as how CPG companies can adapt to capture growth.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.

Webinar Archives

Based on work conducted with Professor Carl Mela of Duke University, this webinar reviews key capabilities required, as well as asks and answer key questions, such as why marketing-mix is not enough. 

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For those already delving into the world of online CPGs and those dipping their toes into the water, this webinar features research from IRI and comScore revealing important trends among online CPG shoppers.

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For convenience retailers as well as manufacturers distributing via this channel, this webinar imparts guidance on how to compete in this evolving environment with strategies that will deliver ongoing growth for convenience channel banners, categories and brands.

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Based on IRI’s newly released New Product Pacesetters report, this webinar outlines the stories behind the best of the best—the CPG products that helped sustain an industry through the longest and deepest recession since The Great Depression and those that are jump-starting a new, more exciting tomorrow. 

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Originally featured at SNAXPO 2013, this presentation discusses the snack food industry’s performance in 2012 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.

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