TIMES & TRENDS: CENTER STORE
Driving Growth from the Inside Out
It wasn’t long ago that manufacturers and retailers alike sought to boost shopper interest with formats and special programs around the store perimeter. Indeed, during that timeframe, marketers relegated center store to a second-tier priority, because it was viewed as providing little chance to differentiate. While new innovation around the perimeter of stores is always welcome, those who forget that center store accounts for approximately two-thirds of CPG dollar sales do so at their peril.
Are you leveraging the huge opportunity to differentiate the center store into an effective catalyst for trip missions to support shopper loyalty and drive revenues?
Based on IRI’s newly released Times & Trends report, this webinar explores center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to drive share and revenues from the inside out. With shoppers remaining wary of the “fiscal cliff” and rising prices, getting it right in the center store—an area with immense potential to drive differentiation, loyalty and margin—is as important as ever.
- Gain deep insights into your high-value shoppers and how they shop the center store.
- Encourage collaboration among all partners in the CPG and retail value chain to create exciting, innovative offers that meet these shoppers’ needs.
- Become a more effective solution provider for consumers by providing a better, more relevant selection in the center store.
Host: Susan Viamari, Editor of Times & Trends, IRI
Duration: 50 Minutes