STATE OF THE SNACK INDUSTRY
Presented by IRI and the Snack Food Association
The rocky road to economic recovery is paved with opportunity, but navigating that road is complex. Among consumers, caution abounds, as nearly one-quarter of consumers struggle to make ends meet. Still, snack frequency is up, and snacks are playing an important role in both wellness- and indulgent-related food rituals. That these rituals are largely playing out at home and from home is a boon to snack marketers, but yesterday’s strategies are being met with diminishing returns. A new day is dawning for snack marketers and the right pricing strategy will be paramount going forward.
Have you found the right pricing lever to drive category growth, capture share of snack spending and retain and build customer loyalty?
Originally featured at SNAXPO 2012, this presentation investigates snack food industry performance in 2011 and presents the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories.
- Understand the delicate balance between consumers’ overall quest for healthier living and the need for enjoyment and indulgences that don’t completely derail dietary efforts.
- Develop finely targeted marketing programs with messages that engage consumers early and often, ultimately driving purchase behavior despite a conservative marketplace.
- Win share of spending and shopper loyalty that delivers top and bottom line growth.
Host: Sally Lyons Wyatt, Executive, Client Strategy and Renewals, IRI; with a special introduction from the Snack Food Association
Duration: 60 Minutes