Location: The Ritz-Carlton Golf Resort - Naples, FL
Description: Take advantage of connecting with senior consumer healthcare executives from across the country, understand how the evolving consumer will shape the future of your brand’s success, and realize your best-in-class customer strategy.
IRI Speakers: Bob Sanders, Executive Vice President and General Manager and Larry Levin, Executive Vice President, Consumer Insights
Topic: What’s In, What’s Out, What’s Ahead: OTC Marketplace Trends - Take an exclusive look at recent industry performance and emerging market trends for branded and private-label OTC products and dietary supplements. Bob Sanders and Larry Levin of IRI will share enlightening insights on a range of OTC topics, including industry forecasts, consumer and shopper psycho-demographics, innovation, industry analytics, marketing practices, and more. Understand how these emerging trends will affect your business and your bottom line in the coming year and beyond.
Session Timing: Tuesday, March 12, 10:00 a.m.
Learn More: http://www.chpa-info.org/AEC/