Events & Webinars - IRI

  • Insight
  • Innovation
  • Impact
 
 Article Details
10/5/2012

It’s Still the Economy: How People’s Shopping Decisions are Driven by Their Economic Outlook

October 25, 2012

How People’s Shopping Decisions are Driven by Their Economic Outlook

Prior to The Great Recession, targeting consumers based on their economic background was practiced by very few CPG marketers. Today, however, with an economy which continues to affect consumers to wildly varying degrees, understanding the attitudes and behaviors of shoppers across the economic continuum is practically a necessity.

Do you understand how changes in the economic situation will affect your key shoppers’ behavior and how to continue to connect with them effectively?

This webinar will share new insights on six EconoLink shopper segments based primarily on people’s perception of their economic situation and each exhibiting unique characteristics and purchase behaviors. Building on our original study launched in December 2011, this new research will explore how shoppers are feeling about the economy now and how each segment has changed over the past 12 months.  A case study will also exhibit how one category was affected by these changes and the steps the marketing team is taking to mitigate risks and act on new opportunities.

  • Discover how shoppers’ attitudes across the economic continuum have changed over the past year.
  • Understand the impact of changing economic segments on your brands and categories.
  • Analyze which marketing tactics your target shoppers are most likely to respond to today and develop marketing programs with a higher probability of reaching them. 

Host: Larry Levin, Executive General Manager, Consumer Insights
Date: Thursday, October 25th
Time:  9:00 to 10:00 a.m. PT; 11:00 to 12:00 p.m. CT; 12:00 to 1:00 p.m. ET

 Click here to register today!

The original December 2011 research will be summarized in this session, but for a full recap, please review the replay of the original 2-part webinar series: