Charting a Course on the Voyage for Value
The past several years have been a time of major upheaval for CPG channels, between the surge in popularity of dollar stores and the increasing threat the Internet presents to brick and mortar retailers, among other factors. Meanwhile, consumers continue their search for the shopping strategies which will help them stay on or under budget during this time of prolonged economic challenges. For CPG marketers, staying on top of where and how shoppers of differing demographics buy various categories can be dizzying.
Are you focused on the channel, trip, and category dynamics which represent the greatest opportunity among your best customers?
Based on IRI’s newly released Times & Trends report, this webinar explores the changing dynamics within the CPG marketplace, examines CPG manufacturer and retailer opportunities and risks, and explores what the future holds as new formats and new media evolve and gain traction across a rapidly changing consumer marketplace.
- Identify new growth opportunities and potential risks through category and brand channel migration tracking.
- Align distribution, marketing and merchandising strategies with channel migration patterns.
- Protect and grow share among top shoppers who have increasingly more channel options and are becoming ever-savvier in their approach to shopping.
Host: Susan Viamari, Editor of Times & Trends, IRI
Date: Wednesday, August 22nd
Time: 11:00 to 12:00 p.m. PT; 1:00 to 2:00 p.m. CT; 2:00 to 3:00 p.m. ET
Click here to register today!