Location: Navy Pier - Chicago, IL
Description: Shopper Marketing Expo encompasses the entire ecosystem of shopper marketing to help marketers and retailers collaborate to influence and inspire decision-making along the path to purchase.
IRI Speaker: Larry Levin, EVP & GM of Consumer Insights, IRI
Topic: Understanding and Activating Shoppers in the 21st Century - Economic volatility, an explosion in new product introductions and technological advancements are among the factors that have contributed to the power shift away from brands and retailers in favor of shoppers. Shoppers now know more about product attributes, price and availability than ever before. As consumers, they can become brand advocates or defectors, and they are letting the world know. Learn about the latest insights into shopper behavior based on their economic outlook, digital usage and attitudes. Discover how different segments perceive their situations and behave. Through several case studies in a variety of categories, see how brands are leveraging segmentation to identify and target ideal shoppers at the household level. Attendees will learn about the new economic and digital segmentations, understand how to develop targeting through media and at the store level, and discover how to significantly improve retailer engagement and drive campaign and brand ROI.
Session Timing: Wednesday, October 17, 2012 - 8:15 to 9:15 a.m.
Learn More: http://shoppermarketexpo.com/