Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   February 5, 2015
2015 Convenience Retailing University
In this session, we’ll explore the true balance between sales of indulgent vs. better-for-you products, providing attendees a reality check on one of the biggest trends of recent years.
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   March 9-11,2015
Consumer Healthcare Products Association (CHPA) Annual Executive Conference
Market Performance Data: What’s In? What’s Out? - In a year of record-making M&A activity in the healthcare sector, hear from IRI on how the OTC and dietary supplements market is performing in the U.S. and abroad.
   March 16-17, 2015
Food Marketing Conference
With the evolution of digital technology, consumers now have over 2,500 unique paths to purchase. IRI’s Sally Lyons Wyatt Sanders will discuss the impact of e-commerce on current shopping trends as well as how CPG companies can adapt to capture growth.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.

Webinar Archives
Channel Migration
This webinar will help you to establish a strong multi-channel relevance to solidify a position in the express lane along the road to growth.
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Get to know how to engage your brands with this dynamic consumer segment with a closer look into their path to purchase, marketing and media channels, population growth, purchasing power, category trends, geographic penetration, acculturation and shifts.
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This webinar will help you develop a keen understanding of the aspirations, challenges and attitudes that mark the unique and diverse mature marketplace.
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This webinar dives deep into the minds of the U.S. shopper with an in-depth New Product Survey and marries those findings with IRI’s New Product Pacesetters, the most successful packaged goods launches of 2013.
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Originally featured at SNAXPO 2014, this presentation will discuss the snack food industry’s performance in 2013 and present the latest trends and consumer insights for major snack food categories.
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