Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   March 3-4, 2015
Enactus U.S. Partner Summit
Technology is giving more control to individual shoppers and creating a new shopper journey. During this summit, Robert Tomei from IRI will discuss how digital, social and mobile will affect the path to purchase in CPG, retail and global.
   March 9-11,2015
Consumer Healthcare Products Association (CHPA) Annual Executive Conference
Market Performance Data: What’s In? What’s Out? - In a year of record-making M&A activity in the healthcare sector, hear from IRI on how the OTC and dietary supplements market is performing in the U.S. and abroad.
   March 16-17, 2015
Food Marketing Conference
With the evolution of digital technology, consumers now have over 2,500 unique paths to purchase. IRI’s Sally Lyons Wyatt Sanders will discuss the impact of e-commerce on current shopping trends as well as how CPG companies can adapt to capture growth.
   April 13-15, 2015
NFRA Executive Conference
Baby Boomers’ share of total CPG dollars are nearly 40%, making them an important segment for manufacturers and retailers. This session will explore the continued involvement this group has in both the refrigerated and frozen sections of the store, including their collective passions for different retailer outlets and the impact of millennials still living with their Boomer parents versus “empty nester” Boomers.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.
   April 27-28, 2015
FoodBev Forum
This invitation-only event features food and beverage executives and academics discussing the challenges and opportunities facing the food and beverage industry now and into the future.

Webinar Archives
To provide a framework for CPG marketers looking to solidify consumer loyalty and spur volume and margin growth in 2015 and beyond, IRI commissioned an extensive analysis of the reciprocity of national and private brand CPG solutions and the role they play in helping consumers to live well for less. This analysis clearly illustrates that retail shelves must contain both national brand and private label solutions.
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Channel Migration
This webinar will help you to establish a strong multi-channel relevance to solidify a position in the express lane along the road to growth.
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Get to know how to engage your brands with this dynamic consumer segment with a closer look into their path to purchase, marketing and media channels, population growth, purchasing power, category trends, geographic penetration, acculturation and shifts.
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This webinar will help you develop a keen understanding of the aspirations, challenges and attitudes that mark the unique and diverse mature marketplace.
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This webinar dives deep into the minds of the U.S. shopper with an in-depth New Product Survey and marries those findings with IRI’s New Product Pacesetters, the most successful packaged goods launches of 2013.
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