Events & Webinars - IRI

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Events & Webinars

Upcoming Events & Webinars
   February 25-27, 2015
Store Brands Innovation & Marketing Summit
IRI’s Donna Wydra and Bob Goldin from Technomic will present Restaurant to Retail: a Store Brand Opportunity.
   March 1-3, 2015
AMA Analytics with a Purpose
In this session, Joy Joseph from IRI and Linda Zink from Atkins will discuss how Atkins significantly increased sales by better leveraging its marketing dollars through a unique marketing mix and consumer mix analysis process, and understanding the portfolio-wide effects of online and offline media across key consumer segments.
   April 20-22, 2015
2015 IRI Summit
The 2015 conference will focus on the newest and most innovative ways to build growth in CPG.

Webinar Archives
11/6/2014
Channel Migration
This webinar will help you to establish a strong multi-channel relevance to solidify a position in the express lane along the road to growth.
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Get to know how to engage your brands with this dynamic consumer segment with a closer look into their path to purchase, marketing and media channels, population growth, purchasing power, category trends, geographic penetration, acculturation and shifts.
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This webinar will help you develop a keen understanding of the aspirations, challenges and attitudes that mark the unique and diverse mature marketplace.
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This webinar dives deep into the minds of the U.S. shopper with an in-depth New Product Survey and marries those findings with IRI’s New Product Pacesetters, the most successful packaged goods launches of 2013.
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Originally featured at SNAXPO 2014, this presentation will discuss the snack food industry’s performance in 2013 and present the latest trends and consumer insights for major snack food categories.
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