Times & Trends – Private Label & National Brands: Dialing in on Core Shoppers
Free IRI Thought Leadership Webinar
When: Thursday, January 29, 2015, 11:00 to 12:00 p.m. CST
Location: Your Desk
Register for this webinar
Even with the stabilizing economy, four in 10 consumers remain financially challenged. They continue to seek value so affordability is key, though consumers’ definitions of what is considered affordable vary by channel, category, brand and even need state. As national brands manufacturers focus on innovating and serving consumers’ complex definitions of value, retailers and private label manufacturers are attempting to manage current and expanding private label lines across multiple categories that will meet more needs across current and target shoppers. The CPG market remains extremely competitive, so the value of even a fraction of a share point translates to a considerable gain or loss.
With shelf space at a premium and consumers looking for more individualized service, how can manufacturers and retailers cement customer loyalty while also generating volume and margin growth?
This webinar will help CPG and retail marketers learn new strategies to guide continued growth for their private label and national brands. Attendees will learn:
- What’s happening in the marketplace with private label and national brand packaged goods, including by channel, and the projections for 2015
- Three key strategies that national brand and private label marketers can use to drive growth and capture share
- How to develop a pricing strategy that creates demand without diminishing margins
Host: Susan Viamari, Editor of Thought Leadership, IRI
Date: Thursday, January 29, 2015
Time: 9:00 to 10:00 a.m. PST
11:00 to 12:00 p.m. CST
12:00 to 1:00 p.m. EST
Click here to register for this webinar.