The Golden Rules of Measuring CPG Advertising Performance
Presented by IRI and InsightExpress
Advertising budgets remain under scrutiny like never before. CPG manufacturers and retailers are still recovering from the last recession and are faced with volatile commodity and operating costs. Consumers continue to reassess what they buy and where they shop. Senior managements are demanding improved methods for analyzing traditional and digital advertising costs to determine ROI.
This webinar will outline the emerging tools and platforms to measure multiple return objectives. Gain a long-term view of how consumer attitudes and behaviors intersect and insights into new, unique methods to solve persistent challenges in brand measurement. Attendees will learn:
- The ABC’S of advertising effectiveness (audience, brand, consideration and sales)
- A comprehensive advertising return on investment framework which evaluates each campaign component
- How successful campaigns lead directly to increases in key sales metrics, such as changes in buy rate, occasion, and volume per occasion.
Click here to register today!