Private Label and National Brands Webinar - IRI

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Private Label and National Brands

Webinar Overview - January 29, 2015

Times & Trends – Private Label & National Brands: Dialing in on Core Shoppers

Free IRI Thought Leadership Webinar

When: Thursday, January 29, 2015, 11:00 to 12:00 p.m. CST

Location: Your Desk

Register for this webinar

Even with the stabilizing economy, four in 10 consumers remain financially challenged. They continue to seek value so affordability is key, though consumers’ definitions of what is considered affordable vary by channel, category, brand and even need state. As national brands manufacturers focus on innovating and serving consumers’ complex definitions of value, retailers and private label manufacturers are attempting to manage current and expanding private label lines across multiple categories that will meet more needs across current and target shoppers. The CPG market remains extremely competitive, so the value of even a fraction of a share point translates to a considerable gain or loss.

With shelf space at a premium and consumers looking for more individualized service, how can manufacturers and retailers cement customer loyalty while also generating volume and margin growth? 

This webinar will help CPG and retail marketers learn new strategies to guide continued growth for their private label and national brands. Attendees will learn: 

  • What’s happening in the marketplace with private label and national brand packaged goods, including by channel, and the projections for 2015
  • Three key strategies that national brand and private label marketers can use to drive growth and capture share
  • How to develop a pricing strategy that creates demand without diminishing margins


Host:  Susan Viamari, Editor of Thought Leadership, IRI

Date:  Thursday, January 29, 2015  

Time:  9:00 to 10:00 a.m. PST
         11:00 to 12:00 p.m. CST
         12:00 to 1:00 p.m. EST

Click here to register for this webinar.

 
 

Click here to register today!

 
 
Host:  Susan Viamari, Editor of Thought Leadership, IRI
 
Date: Thursday, January 29, 2015  
   
Time:  9:00 to 10:00 a.m. PST
11:00 to 12:00 p.m. CST
12:00 to 1:00 p.m. EST