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IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry.  You can also register to receive email alerts when insights are added. Learn more.

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Case Studies |  September 16, 2013
Refresh Ailing Promotions
Beverage Manufacturer Cuts Potential Out of Stocks by 68.5 Percent Read More
Case Studies |  September 09, 2013
A cool $18 million opportunity
Better allocation of cooler doors to net an estimated 14–33% increase Read More
Case Studies |  August 27, 2013
A Bigger Share of the Pie
Manufacturer Achieves 41% Dollar Growth from New Category Acquisition Read More
Case Studies |  August 19, 2013
Multi-brand Food Manufacturer Perfects Portfolio Marketing Strategy
Marketing Spend Optimization Produces 18 Percent Increase in EBIT Growth over Previous Year Read More
Case Studies |  August 13, 2013
Driving Promotional Lift Across Brand Portfolio
Despite a 6% Decrease in Trade Spend, In-Store Displays Yielded Incremental Dollars for more than 135 Brands across 20 Categories Read More
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