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IRI regularly offers free webinars on a variety of thought-provoking business topics and solutions that help CPG manufacturers and retailers grow their businesses profitably in today’s complex market place. Recordings of the sessions – and supporting materials – are available for download from this site within three business days of the session’s broadcast.
Based on work conducted with Professor Carl Mela of Duke University, this webinar reviews key capabilities required, as well as asks and answer key questions, such as why marketing-mix is not enough.
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